agent Entrepreneur logo
MenuMENU
SearchSEARCH

Toyota Gave Old Robots New Tools to Reduce U.S. Camry Price 2 Percent

September 15, 2011
3 min to read


Toyota Motor Corp. was able to trim the U.S. price of its new Camry sedan about 2 percent from the previous version in part by re-using old assembly robots from its former joint-venture plant in California.


“A lot of the tooling is new, however the equipment isn’t,” Steve St. Angelo, executive vice president for North American manufacturing and engineering, said in an interview. “We used a lot of used equipment” from the now-closed New United Motor Manufacturing Inc. plant, or Nummi, he said.

Ad Loading...


The eight versions of the 2012 Camry that go on sale this month cost an average of $25,245.63, down $550.63 from the models they replace, based on prices released by Toyota in a statement on Aug. 23. The high-volume Camry LE’s price fell $200 and the XLE grade dropped $2,000, according to Bloomberg.


Toyota, Asia’s largest carmaker, is under pressure to trim costs and boost the appeal of models such as the top-selling Camry as Hyundai Motor Co. and Ford Motor Co. expand sales of competing midsize and compact cars. While the Camry remains the best-selling car in the U.S. this year, sales are down 7 percent through August. Deliveries of Ford’s midsize Fusion sedan are up 16 percent and Hyundai’s Sonata is up 22 percent.


“They couldn’t have tolerated a price increase for Camry in this market,” said Jim Hall, who runs automotive consulting firm 2953 Analytics Inc. in Birmingham, Michigan. “We’re basically still in a recession.”


Toyota’s North American plants are finding more savings by salvaging equipment no longer needed at some factories, St. Angelo said at the company’s automotive museum this week in Torrance, California.


In the case of the redesigned Camry, “we bought equipment from Nummi,” he said. “We used robots from Nummi,” said St. Angelo, who didn’t elaborate on how much that move saved.

Ad Loading...


“They were lucky there happened to be a plant closing with surplus equipment available when they were developing the new model,” said Hall. “They haven’t had that before.”


Nummi was the Fremont, California, plant Toyota shared with the former General Motors Corp., which abandoned the factory when it entered a U.S.-backed bankruptcy in 2009. That company emerged as General Motors Co. Toyota opted not to operate the factory alone and closed it last year.


Along with the production robots transferred to Toyota’s Georgetown, Kentucky, plant that makes most of the Camrys sold in North America, Nummi equipment was also acquired by Toyota’s San Antonio plant and by electric-car maker Tesla Motors Inc.


Tesla, which bought most of the former Nummi site, will begin building its battery-powered Model S sedan there next year. Toyota is also a shareholder of Tesla.


Toyota’s U.S. sales unit is also based in Torrance. The company’s American depositary receipts, representing two ordinary shares, rose $1.64, or 2.4 percent, to $71.21 at the 4:03 p.m. in New York Stock Exchange composite trading.

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...