Toyota Boss Says Automaker Grew Too Fast; Outlines Quality Reforms
TOKYO - Conceding that breakneck expansion led to Toyota Motor Corp.'s current recall crisis, President Akio Toyoda outlined reforms meant to get quality back on track, including more active use of the car's so-called black box crash data recorder, Automotive News reported. Toyoda, grandson of the carmaker's founder, also indicated he won't sit before U.S. Congressional hearings into the quality lapses that have triggered recalls of more than 8.5 million vehicles worldwide. In Europe, Toyota has recalled more than 1.85 million cars. That includes about 1.8 million units of its eight top-selling models to fix a problem with the cars' accelerator pedals and 52,903 units of the Pruis to modify the software used to manage the hybrid sedans' ABS. During a news conference in Tokyo today, Toyoda outlined several new measures meant to improve quality. The automaker will:
Appoint a chief quality officer for each geographic region;
Expand the network of local technical offices to conduct on-site troubleshooting;
Install brake-override systems on all future models worldwide;
Make better use of the onboard data event recorders to analyze accidents.
The overhaul builds on more general improvements outlined by Toyoda earlier this month. Toyoda said then he would chair a newly created a Special Committee for Global Quality. The regional chief quality officers will sit on that committee and be responsible for rounding up customer feedback so the company can react more quickly when problems arise. The global committee will hold its first meeting March 30.
More Industry

Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →