MENU
SEARCHShort supplies of new vehicles drove a dip in consumer loyalty of over 3 percentage points, according to Experian.
Affordable Auto Service
Short supplies of new vehicles drove a dip in consumer loyalty of over 3 percentage points, according to U.S. registration data analysis by Experian.
Loyalty by brand fell from 61.7 % in August 2020 to 58.6% in August 2021, according to Experian. Just 13 of 45 brands experienced loyalty gains. This figure excludes Polestar, which began deliveries in December 2020.
Those who gained customer loyalty included several low-volume, high-end luxury makes, such as Aston Martin, Rolls-Royce and Bentley.
Notable gainers among mainstream automakers included Toyota, Nissan, Ram, Dodge and Mitsubishi.
Three brands beat the average by over 10 percentage points, all topping 70%: Ferrari, Freightliner and Tesla. Ferrari saw 75.8% in loyalty—the highest in the industry. In 2020, Tesla held the No. 1 spot with 77.9% loyalty.
Fiat loyalty fell to 6.2%, from 10.2% in 2020. Every General Motors and Ford Motor Co. brand saw declining loyalty, while four of Stellantis' seven brands sold in the U.S. improved: Dodge, Ram, Alfa Romeo and Maserati. Stellantis’ overall consumer loyalty rose to 47.9% from 46.3% in 2020.
Originally posted on Auto Dealer Today
Auto brands spent April clearing out most of their 2025 supply with incentives while holding firm on 2026 prices, striking a balance to meet demand and protect their bottom lines.
Read More →
Reflections from the 2026 Agent Summit: gratitude, gut decisions, and the power of the first contact
Read More →
Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.
Read More →
The dealership profit center plays an important role in customer retention, and generation Z customers are showing the highest loyalty rates, based on recent CDK Global data.
Read More →
California, as usual, led the country in EV registrations in the fourth quarter, but the U.S. as a whole saw a 43% year-over-year volume decrease.
Read More →
Better financing conditions and the potential to save money on monthly payments could drive more consumers to buy out their vehicle leases instead of opting for a new lease payment.
Read More →
Both vehicle values and conversion rates sped up last week as two segments outperformed in the pre-spring burst of buying.
Read More →
GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.
Read More →
There are tried and true ways to instill it while also protecting your agency from competitors and other roadblocks.
Read More →
February forecast has new-vehicle deliveries still off from last year at this time amid high prices and vanished EV incentives. But J.D. Power sees business picking up from here as automakers target growth.
Read More →