Tight Inventories Cause Brand Loyalty to Dip
Short supplies of new vehicles drove a dip in consumer loyalty of over 3 percentage points, according to Experian.
Affordable Auto Service
Short supplies of new vehicles drove a dip in consumer loyalty of over 3 percentage points, according to U.S. registration data analysis by Experian.
Loyalty by brand fell from 61.7 % in August 2020 to 58.6% in August 2021, according to Experian. Just 13 of 45 brands experienced loyalty gains. This figure excludes Polestar, which began deliveries in December 2020.
Those who gained customer loyalty included several low-volume, high-end luxury makes, such as Aston Martin, Rolls-Royce and Bentley.
Notable gainers among mainstream automakers included Toyota, Nissan, Ram, Dodge and Mitsubishi.
Three brands beat the average by over 10 percentage points, all topping 70%: Ferrari, Freightliner and Tesla. Ferrari saw 75.8% in loyalty—the highest in the industry. In 2020, Tesla held the No. 1 spot with 77.9% loyalty.
Fiat loyalty fell to 6.2%, from 10.2% in 2020. Every General Motors and Ford Motor Co. brand saw declining loyalty, while four of Stellantis' seven brands sold in the U.S. improved: Dodge, Ram, Alfa Romeo and Maserati. Stellantis’ overall consumer loyalty rose to 47.9% from 46.3% in 2020.
Originally posted on Auto Dealer Today
More Sales
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Two Kinds of Agents and the 5 Ps That Separate Them
Follow these key guidelines to distinguish your agency from competitors by adding more value to your dealer clients' businesses.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
July Auto Sales Simmer
Deliveries were up modestly from a year ago despite still-high prices as OEMs offered more incentives and loan rates eased somewhat.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
June Automotive Boon?
A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
Legacy Automakers Risk Falling Behind
As legacy automakers, mostly in the U.S. and Japan, have revised their 2030 electric-vehicle sales targets and shifted to a hybrid focus, they risk falling behind new market leaders.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →