Study Shows EV Charging Satisfaction Down
Public views of infrastructure reach new low, despite plans for better.

'The situation is stuck at a level where one of every five visits ends without charging, the majority of which are due to station outages.'
IMAGE: Pexels/Daniel Andraski
Public satisfaction with electric-vehicle charging infrastructure continues to decline, despite recent plans for non-Tesla brands to tap its network and for some of them to install their own chargers, a new report shows.
The findings of J.D. Power’s latest U.S. Electric Vehicle Experience Public Charging Study cast doubt on increased EV adoption, as it points out charging concerns are among consumers’ biggest reasons for sticking with gas-powered models.
Even Ford CEO Jim Farley recently lamented the state of U.S EV charging availability, posting a video about his travails keeping a Ford F-150 Lightning pickup charged on a drive across Route 66.
"It was a really good reality check of the challenges our customers go through and the importance of fast charging,” Farley said in the video.
J.D. Power’s study found that satisfaction with what it terms “level two” charging availability fell 16 points year-over-year to 617 on a 1,000-point scale, the lowest showing since it first conducted the study in 2021. Satisfaction with direct-current fast chargers fell yet more, by 20 points to 654.
J.D. Power said survey respondents’ satisfaction fell in almost all facets it measures across the two types of charging.
Executive Director of J.D. Power’s EV practice Brent Gruber said respondents were least satisfied with the cost and speed of public chargers and the lack of things to do while waiting for charges. It said charger reliability is also a concern.
“The situation is stuck at a level where one of every five visits ends without charging,” he said, “the majority of which are due to station outages."
The study found that Tesla owners are overall satisfied with its network, which it agreed early this year to open to non-Telsa owners. Multiple other automakers have said they plan to switch their EV models to Tesla’s port design. In July, though, seven brands announced a new coalition that plans to build its own network of at lest 30,000 chargers.
Other companies are getting into the EV charging segment or expanding their networks, including Shell USA, Walmart and an Italian utility company. The Biden administration has encouraged the buildout of charging infrastructure as it seeks to reduce fossil-fuel emissions.
Such sentiment doesn’t bode well for a segment that’s been growing but looks to plateau, according to a Business Insider analysis, citing multiple analysts who say recent growth isn’t sustainable as the segment moves beyond early adopters.
Originally posted on Auto Dealer Today
More Industry

Nebraska Rooftop Changes Hands
The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.
Read More →
Penske Auto Group Deal a Record
The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.
Read More →
War Toll a Damper on Used Auto Prices
Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.
Read More →
Bridge the Maintenance Gap
With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.
Read More →
California Store Has New Owner
The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.
Read More →
BMW Plant Pursues Cleaner Energy
BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.
Read More →
Auto Affordability Inches Up
The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.
Read More →
Ohio Auto Group Under New Ownership
After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.
Read More →
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →