agent Entrepreneur logo
MenuMENU
SearchSEARCH

Purchase Ease Falls in July on Financial Points

CDK Global scorecard shows improvements around inventory but pain points elsewhere.

August 1, 2023
Purchase Ease Falls in July on Financial Points

The survey found that just 57% of buyers found it easy to get credit for their purchases, down from 62% in June.

IMAGE: Pexels/Negative Space

2 min to read


Due largely to financial concerns,vehicle-buying ease slipped to its lowest in July since CDK Global started tracking the metric a year ago.

CDK’s Ease of Purchase Scorecard recorded its biggest month-over-month decline to 79% of responding buyers saying they found the purchase process easy.

Ad Loading...

Recent inventory improvements, though, were reflected in the results, as more buyers found the model they were looking for than at any point over the scorecard’s one-year history: 50%, up from 45% in June and 40% a year earlier. In fact, at least one respondent found it hard to choose from among the number of available options, CDK said.

Twenty percent of buyers ordered their vehicles from the factory, while the percentage of those buying vehicles in transit fell month-over-month from 28% to 22%.

The survey found that just 57% of buyers found it easy to get credit for their purchases, down from 62% in June, and 55% said agreeing to a final price was easy, down from 65% month-over-month.

The survey also reflected an industry shift in dealership staff from sales to other departments, as shown in the erosion of the ease of taking delivery of vehicles. Fewer respondents found that process easy, down from 79% in June to 71%.

“Prior to the pandemic, Sales Representatives outnumbered other roles four to one. Now that ratio is closer to two to one,” said industry analyst David Thomas, CDK director of content marketing in a blog about the survey results.

Ad Loading...

“A step, like taking delivery, might not seem to be as significant as what happens in the F&I office, but a touchpoint like that — which should be a highlight for the customer — is a solid bellwether for overall satisfaction.”

LEARN MORE: Despite Interest Rate Hike, Vehicle Affordability Could Improve

Originally posted on Auto Dealer Today

More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...