Pioneer Invests in CerebrumX, Collaborates on Mobility Services
Companies form strategic partnership to expand services.

Partners plan to develop data-driven mobility services including connected services for OEMs and after-sales service providers.
IMAGE: CerebrumX
Pioneer Corporation, provider of mobility products, invested in and formed a business alliance with CerebrumX Labs Inc., an artificial intelligence-driven automotive data-management company, to accelerate growth of its mobility services business.
Pioneer and CerebrumX also entered a strategic partnership to develop data-driven mobility services, including connected services for OEMs and after-sales service providers, such as insurance, fleet management, and maintenance. Pioneer brings to the partnership mobility services and connected after-market products, such as telematics adapters, AI-enabled dashcams and safety systems that can be retrofitted to existing unconnected vehicles, all powered by Piomatix, a mobility AI platform aimed at creating the future of mobility experiences. CerebrumX brings its Augmented Deep Learning Platform (ADLP), that can take raw connected vehicle data, unify, clean and enrich it before applying algorithms to generate advanced analytics and actionable domain-specific insights for various enterprises.
CerebrumX works with automotive OEMs to operate a platform that collects, integrates and analyzes real data from more than 15 million vehicles (70% of all connected vehicles in the North American market) and provides innovative services for third-party partners in insurance, fleet management and more.
Pioneer and CerebrumX will expand their collaborative business globally, starting with North America and Japan, and aim to provide a one-stop connected service platform that supports both connected vehicles and existing unconnected vehicles retrofitted with Pioneer-connected after-market products. With CerebrumX's ADLP, a single platform to tap both connected and nonconnected vehicles, the joint solution will help fleet operators with real-time monitoring to optimize Total Cost of Ownership; help auto insurers to develop personalized insurance plans based on the driver's behavior; promote green mobility with long range EVs; and create effective solutions for vehicle downtime and maintenance.
Over the years, Pioneer has accumulated and analyzed a wealth of mobility data and provided cloud services for resolving traffic congestion and reducing traffic accidents to the auto insurance and fleet-management industries. The utilization of mobility data has the potential for great innovation in all aspects, from individually optimized insurance, remote maintenance, EV routing and charging management, to new in-vehicle apps and improved user experience.
Through the partnership, Pioneer will expand its solution services business by creating mobility experiences and services with a wide range of partners, including new connected services for OEMs, new insurance and warranties from insurance companies, and EV fleet management and energy management, for which demand is growing.
"We are excited to invest and partner with CerebrumX. We strongly believe that connected AI automotive services will drive new mobility experiences of the future. Pioneer will play an active role in enabling this future globally together with the CerebrumX team," said Shiro Yahara, president and CEO of Pioneer Corp.
"We are thrilled to have the support from Pioneer as we move forward with our product to introduce a single platform for both connected and non-connected vehicles," said CerebrumX CEO Sandip Ranjhan. "The strategic partnership will enable us to tap into new markets and unlock greater growth opportunities. This milestone also marks our entry into the global market and a significant step forward for CerebrumX."
Originally posted on Auto Dealer Today
More Product & Technology

AppOne Partners With RouteOne for E-Contracting Solution
By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.
Read More →
Senators Propose Chinese Connected Car Ban
Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.
Read More →
Subaru Upgrades Safety Tech
Amid increasing regulation and consumer demand, the automaker has partnered with Infineon to update its advanced driver-assistance systems with the aim of greater safety and security.
Read More →
AAMS Training and Mosaic Compliance Services Merge
The strategic combination is intended to expand technology-driven compliance solutions for the automotive industry.
Read More →
Dealership AI Use on the Rise
The most common artificial intelligence applications in automotive retail include customer communications, scheduling, reporting, marketing content and handling of online leads.
Read More →
Auto Software Collaboration Grows
More OEMs and U.S. auto parts makers joined the global initiative to leverage open-source software development for greater efficiencies and vehicle innovations.
Read More →
In-Vehicle AI Predicted to Spike
Frost & Sullivan expects a $238 billion market opportunity for the technology in automobiles by 2030 as AI applications shift to more mass-market applications.
Read More →
What to Do When Your Vendor Is Hacked
The quickest way to turn a breach into a crisis is to wing it. Follow this seven-step playbook to ensure you meet your obligations.
Read More →
AI Can Enhance Dealer Ops
Personalized messaging is increasing appointment conversions by 26%, Cox Automotive says.
Read More →
Captive Auto Lenders Behind on Digital
Consumers demanding efficient, seamless online experiences as they shop for loans, survey finds
Read More →