DALLAS — Pearl Technology Holdings LLC today announced that its ShowroomXpress (SRX) digital retail platform is now integrated with RouteOne, allowing dealers to offer vehicle buyers a true streamlined express retail experience.

The integration enables consumers to complete a purchase online or in the showroom. And through RouteOne’s online credit application and econtracting platform, ShowroomXpress will now give dealers the ability to contract customers on mobile devices and websites.

“The integration with RouteOne is a critical final step in creating a complete express retail platform,” said Pearl founder and CEO Bruce Thompson. “ShowroomXpress will first pencil both purchase and lease transactions to the dollar without a Social Security number on mobile devices or desktop. Once the customer agrees to the terms, we pass the deal structure to RouteOne behind the scenes. The customer can then complete the credit application and RouteOne will electronically obtain the finance source’s decision. Dealership personnel login to their RouteOne account and verify the terms and the transaction is ready for signatures.”

ShowroomXpress incorporates Experian pre-qualification technology, allowing a customer to get pre-qualified without a hard inquiry or Social Security number. SRX also incorporates the rates of every U.S. auto finance source, allowing dealers to select the finance sources they utilize and the Top 3 finance source quotes are displayed to the consumer for both purchase and lease transactions.

The SRX platform has been developed for both one-price and negotiation stores, Thompson noted.

The system allows a desk manager or salesperson to adjust terms and roll payments in seconds. SRX provides instant two-way communication from a salesperson’s tablet or desktop to the sales tower so customers are never left alone. All negotiated terms and deal structure are communicated and displayed, allowing a sales manager to make instant adjustments in seconds.

“We’re very excited to be able to provide our technology to Pearl for its ShowroomXpress product,” said RouteOne COO Brad Rogers. “It continues to build upon our philosophy of streamlining the vehicle-buying process and allowing the dealers to select their systems and services of choice. By integrating RouteOne’s online credit application and econtracting capabilities with ShowroomXpress, Pearl has created a true express retail solution that has potential to change the way dealers and consumers think about automotive retailing.”