New-Vehicle Picture Brightens
Consumers get a three-fold break in October as affordability conditions take a turn for the better.

The average new-vehicle loan rate fell to 10.2%, its lowest level in 15 months.
Pexels/Karolina Grabowska
Though vehicle prices remain elevated, October brought a mix of better conditions for automobile consumers.
In fact, it was the most favorable affordability environment in more than three years, according to Cox Automotive and Moody’s Analytics tracking.
Cox credits declining interest rates and higher consumer incomes and vehicle incentives for the positive turn, despite new-vehicle prices being essentially static.
The enabling trio whittled down the median number of weeks needed to buy the average new vehicle from 38 to 37.4 month-over-month and from 40.7 weeks a year earlier for its best reading since August 2021, according to the two companies’ Vehicle Affordability Index.
The average new-vehicle loan rate fell 31 basis points to 10.2%, its lowest in 15 months, and the average monthly car payment dropped 1.5% to $743 after peaking at $795 in December 2022, Cox said. Meanwhile, consumer incomes rose about 4% year-over-year.
“Auto loan rates are beginning to decline, offering some relief to consumers,” Cox Automotive Chief Economist said. “In October, we also observed an improvement in auto credit availability.”
DIG DEEPER: Is the Death Knell Being Sounded for Dealer Financing
Originally posted on Auto Dealer Today
More Industry

Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →