agent Entrepreneur logo
MenuMENU
SearchSEARCH

New Mazda SUV Part of Industry Electrification Trend

Details of CX-90 to be fully revealed in January.

December 14, 2022
New Mazda SUV Part of Industry Electrification Trend

Mazda said the CX-90 has an “all-new” e-Skyactiv powertrain “tuned specifically for the North American market.”

IMAGE: Mazda

1 min to read


Mazda dived deeper into electrification with the introduction of its first plug-in hybrid in the U.S.

The 2024 CX-90 SUV is the brand’s first nationwide electrified model and is scheduled to be unveiled in January.

Ad Loading...

The brand revealed scant details about the CX-90, including that it will “maintain the responsiveness, performance and driving dynamics that define Mazda vehicles,” it said in a press release announcing the model.

It said the CX-90 has an “all-new” e-Skyactiv powertrain “tuned specifically for the North American market” that will offer “the best of both worlds in terms of performance and efficiency.”

The model is one of many introduced by automakers in a surge of electrification across the industry, though Mazda hasn’t been at the forefront of the boom.

READ MORE: Automakers Drive Up Spending on EV and Battery Development

Originally posted on Auto Dealer Today

More Industry

Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →
Ad Loading...
Photo of a loan contract on a desk
Industryby Hannah MitchellMay 13, 2026

Auto Lenders, Consumers on a Tightrope

April borrowing data shows that more consumers are bending over backward to buy vehicles, though subprime lending cooled off for the month.

Read More →
Shifting Loan Demands A Sign of the Times, Loan Application paperwork with a pen and a car outline, Auto Dealer Today
Industryby Lauren LawrenceMay 8, 2026

Auto Loan Outlook Shows Cracks

Recent survey data shows that the overall demand for auto loans is down, but the demand for subprime loans is up as consumers face economic uncertainty and affordability pressures.

Read More →
Photo of buyer and seller representatives in Waco Mitsubishi sale outside the dealership
Industryby Hannah MitchellMay 7, 2026

Lone Star State Store Sells

The Mitsubishi location moves from one Texas automotive group to another, continuing this year’s spate of brisk buy-sell activity.

Read More →
Ad Loading...
2026 Mitsubishi Outlander in front of the company’s first national Gallery dealer facility
Industryby Lauren LawrenceMay 7, 2026

Mitsubishi Gallery Makes Progress

As part of its 2030 business plan, Mitsubishi's North America arm will soon open its first 'gallery' store in Tennessee, where customers can learn about the brand, vehicles and technology.

Read More →