agent Entrepreneur logo
MenuMENU
SearchSEARCH

Mercedes Outsells Audi for First Time in 2010

June 9, 2010
2 min to read


MUNICH – The race for the No. 2 spot among global luxury carmakers tightened last month after Mercedes-Benz brand beat Audi in global monthly sales for the first time this year thanks to record growth in China, Automotive News reported. Mercedes' surge in May almost pushed it past BMW brand, which finished the month just 375 units ahead of its rival from Stuttgart. Despite the scare, BMW brand remained No. 1 in global premium-brand car sales in May and continues to lead its German rivals through five months. (See box, bottom) Strong demand for the E- and S-class models last month also allowed Mercedes to close the gap on Audi. The Volkswagen AG premium brand passed Mercedes in January and has forced its rival to remain in the No. 3 spot every month since. Mercedes brand outsold Audi by 6,500 units in May, but Audi still leads Mercedes by 12,300 units after five months. That is the tightest the race between the two automakers has been since January. Audi and Mercedes reported double-digit sales percentage gains in May thanks to big volume increases in the world's largest auto market. Mercedes-Benz had a record 11,500 sales in China last month, a 121 percent increase from the 5,200 cars it sold in the same month last year. Audi's China sales rose 39.9 percent in May to 17,396 units. Through May, Audi has sold 88,451 cars in China, a new company record for the country's top-selling premium brand. Audi also expects to finish the year with a double-digit increase in sales in the United States, where volume was up 31.4 percent to 39,839 cars after five months.

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...