agent Entrepreneur logo
MenuMENU
SearchSEARCH

Mercedes-Benz USA Names Dietmar Exler Vice President of Sales Operations

December 16, 2013
2 min to read


Montvale, N.J. - Mercedes-Benz USA (MBUSA) appointed Dietmar Exler vice president, sales, effective January 1, 2014. In this role, Exler will have overall responsibility for the company's sales, volume planning and distribution operations in the United States, reporting directly to Steve Cannon, president and CEO, MBUSA. Exler succeeds Michael Slagter, senior vice president, sales, who will retire at the end of February after 11 years of service with MBUSA and nearly four decades in the automotive industry.


"Mike's strategic expertise, strong leadership and vast experience have been instrumental in driving MBUSA to the strongest growth in its history," said Cannon. "We've reached a bittersweet changing of the guard as we bid him farewell and welcome Dietmar to the MBUSA family. As we enter this new chapter, we're confident Dietmar's broad expertise and business acumen will make him a strong asset to the company moving forward."

Ad Loading...


Exler's career spans nearly two decades with international business experience in various leadership roles. He began at McKinsey & Co in 1997 as part of the financial interest group in their Germany office and later in their Midwest office (Detroit, Mich.,). Five years later, Exler joined Chrysler Financial as senior manager of program development and was promoted to vice president of marketing the same year. In 2004, he became vice president of customer services for (then) DaimlerChrysler Financial Services in Farmington Hills, Mich., before transferring to Germany in 2005, where he served as chief operating officer of Daimler Financial Services Europe and member of the board at Mercedes-Benz Bank. Exler returned to the U.S. in 2010 after being appointed vice president for Mercedes-Benz Financial Services USA.


Originally from Austria, Exler studied at Johannes Kepler University in Linz, where he received his doctorate in law. He also holds a master of laws from the University of Chicago. Exler has been a member of the New York State Bar Association since 1997.


More Industry

Hyundai logo and 40 Years in America in front of a starry background
Industryby Lauren LawrenceMarch 5, 2026

Hyundai Celebrates U.S. Milestone

The South Korean automaker said it supports 570,000 jobs in the U.S. with a planned investment of $26 billion between 2025 and 2028, according to President and CEO José Muñoz.

Read More →
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Ad Loading...
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Ad Loading...
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →