agent Entrepreneur logo
MenuMENU
SearchSEARCH

Mercedes-Benz USA Names Dietmar Exler Vice President of Sales Operations

December 16, 2013
2 min to read


Montvale, N.J. - Mercedes-Benz USA (MBUSA) appointed Dietmar Exler vice president, sales, effective January 1, 2014. In this role, Exler will have overall responsibility for the company's sales, volume planning and distribution operations in the United States, reporting directly to Steve Cannon, president and CEO, MBUSA. Exler succeeds Michael Slagter, senior vice president, sales, who will retire at the end of February after 11 years of service with MBUSA and nearly four decades in the automotive industry.


"Mike's strategic expertise, strong leadership and vast experience have been instrumental in driving MBUSA to the strongest growth in its history," said Cannon. "We've reached a bittersweet changing of the guard as we bid him farewell and welcome Dietmar to the MBUSA family. As we enter this new chapter, we're confident Dietmar's broad expertise and business acumen will make him a strong asset to the company moving forward."

Ad Loading...


Exler's career spans nearly two decades with international business experience in various leadership roles. He began at McKinsey & Co in 1997 as part of the financial interest group in their Germany office and later in their Midwest office (Detroit, Mich.,). Five years later, Exler joined Chrysler Financial as senior manager of program development and was promoted to vice president of marketing the same year. In 2004, he became vice president of customer services for (then) DaimlerChrysler Financial Services in Farmington Hills, Mich., before transferring to Germany in 2005, where he served as chief operating officer of Daimler Financial Services Europe and member of the board at Mercedes-Benz Bank. Exler returned to the U.S. in 2010 after being appointed vice president for Mercedes-Benz Financial Services USA.


Originally from Austria, Exler studied at Johannes Kepler University in Linz, where he received his doctorate in law. He also holds a master of laws from the University of Chicago. Exler has been a member of the New York State Bar Association since 1997.


More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Ad Loading...
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Ad Loading...
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →