Mercedes-Benz U.S. Chief Steps Down
WASHINGTON — Daimler AG said Monday that the head of Mercedes-Benz USA has been fired effective immediately.
The company didn't offer an explanation for his departure, but said he had "been excused from his duties as CEO."
Han Tjan, a Daimler spokesman in New York, said Ernst Lieb "has been relieved of his duties as CEO of Mercedes-Benz USA effective immediately. Daily business operations of MBUSA will be conducted by Herbert Werner — CFO and Vice President Finance, Controlling & IT — until further notice."
Tjan said the company would have no further comment on why Lieb was being removed, reported The Detroit News.
Lieb, 56, has headed the U.S. unit of the German automaker since September 2006.
Lieb was previously president and CEO of then-DaimlerChrysler Australia/Pacific and president and CEO of Mercedes-Benz Canada in 1995.
This month, Mercedes-Benz USA, based in Montvale, N.J., reported its highest ever September sales, selling 23,897 vehicles — a 15.6 percent jump over a year ago.
In the first nine months of 2011, Mercedes-Benz has sold 183,711 vehicles — an 11.1 percent increase over the same period last year.
In August, Lieb told reporters he predicted Mercedes-Benz would be the U.S.'s best-selling luxury brand, outselling BMW in 2011. Mercedes-Benz has held about a 5,000-vehicle lead over its German rival.
Lieb said in February the company is spending $1.4 billion to help 300 of its 353 dealerships renovate their facilities. It also brought all its dealers to Germany in April to show them the company's future product plans.
Earlier this month, Lieb was in New Orleans to announce the company's 10-year deal for naming rights for the Superdome, where the New Orleans Saints play. The deal, according to the Times-Picayune, is reportedly worth between $50 million and $60 million.
More Industry

Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →
Automotive Consumers Sink Further in Debt
Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.
Read More →
Agent Advocate
Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.
Read More →
Driving Under Distraction
Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
State Follows Federal Warning on Auto Ads
The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.
Read More →
Consumer Outlook on the Rise
Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.
Read More →
Pennsylvania Dealership Under New Retailers
The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.
Read More →
Battery Storage Takes Priority Over EVs
U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.
Read More →