Market Scan Debuts New Digital Retailing Solutions
Three new digital solutions will enable dealerships to embrace a true digital retailing environment, improve the customer experience and the dealership’s bottom-line.
Three new digital solutions will enable dealerships to embrace a true digital retailing environment, improve the customer experience and the dealership’s bottom-line.
Image by mohamed Hassan via Pixabay
CAMARILLO, Calif. – Market Scan Information Systems, Inc., an automotive data and solutions provider, introduced two new digital retailing solutions packages, mDrive SYNC and mDesking 360, along with a new mobile app for its popular mDriveproduct. These products will debut at the National Automotive Dealers Association (NADA) show in Las Vegas.
“With our new solutions, dealers can provide their customers a much enhanced experience while realizing their own business objectives."
“Our new products empower automotive retailers to dramatically streamline their online and showroom processes for their customers,” said Market Scan President and Co-Founder, Rusty West. “With our new solutions, dealers can provide their customers a much enhanced experience while realizing their own business objectives. These new technologies continue our tradition of providing state-of-the-art solutions, while also supporting our mission to evolve automotive commerce by combining science, technology and data to transform the industry.”
Market Scan’s new mDrive SYNC provides a portal where dealerships can control their entire online presence and payment quoting process. This eliminates the current disconnect between the payment quotes a shopper receives online and those quoted to them in the showroom.
mDesking 360 is the industry’s only sales management and desking solution that mines, analyzes and manages the billions of combinations and iterations of lender and OEM programs available in the marketplace and finds truly superior, scientifically-perfect solutions for dealers and consumers
The new mDrive app mobilizes mDrive SYNC and mDesking 360. The app provides a streamlined mobile solution to create a consistent and transparent experience between consumers and a dealership’s sales staff. Within the app, the dealer sales associate can input the consumer’s information to immediately showcase a list of available vehicles in the dealer’s inventory that meet a customer’s criteria. With a Payment Value Index (PVI) sort option, the vehicles will be displayed and ranked by the vehicle that represents the best value, which likely will list vehicles the consumer had not even considered as options.
Read: GWC and DealerCenter Accelerate the Car-Buying Process
Originally posted on F&I and Showroom
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