agent Entrepreneur logo
MenuMENU
SearchSEARCH

March Auto Sales Solid, But Effect Of Japan Quake To Be Felt This Month

April 3, 2011
2 min to read


March was a solid sales month for most Japanese automakers in the United States, but the impact of the massive quake in Japan is likely to weigh on their sales later this month and in May.


Bob Carter, a senior manager at Toyota Motor Sales USA, said the North American operations were "somewhat insulated" in March from the disruption in the parts-supply industry in Japan, reported The Detroit News.

Ad Loading...


About 70 percent of the vehicles Toyota sells in the United States are built at its North American plants, which are all running, unlike the Japanese plants.


But Toyota and Honda Motor Co. recently said stoppages were likely at their North American factories because of shortages of crucial parts shipped from Japan.


"We know there will be challenges in the coming months as we continue to deal with supply chain issues," said John Mendel, executive vice president of sales for American Honda.


Nissan Motor Co. said Friday that it would suspend production at several North American plants for a few days this month.


It will halt output at its Canton, Miss., factory, and at its Smyrna and Decherd plants in Tennessee on April 8, 11 and 18 through 21. Production will be stopped at the Cuernavaca facility in Mexico this week and in Aguascalientes during the week of April 11.

Ad Loading...


Jesse Toprak, analyst at pricing specialist TrueCar.com, said Japanese automakers still have plentiful inventories of most, though not all, vehicles.


"There are going to be shortages of vehicles made solely in Japan," such as the Toyota Prius, he said. Toyota has an 18-day supply of the popular hybrid.


But "the impact in April is not going to be dramatic," he said. "There'll be more of an impact in late April and May."


The leading beneficiaries of the Japanese automakers' misfortunes are likely to be Detroit's automakers, Hyundai Motor Co. and Germany's Volkswagen AG.


South Korea's Hyundai has a lineup of fuel efficient and quality cars that compete directly against the Japanese brands, and it doesn't rely heavily on Japanese components in its manufacturing process. "By far, Hyundai's going to be the biggest beneficiary," Toprak said.

Ad Loading...


General Motors Co. and Ford Motor Co., which have a competitive lineup of fuel-efficient cars, are expected to benefit, investment firm Deutsche Bank said in a research note Friday.


"Their market shares are likely to rise as Japanese (automakers') inventories fall," it said.




More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →