ATLANTA — Manheim (div. Cox Automotive) will pilot a series of planned website enhancements with a select group of dealers in the second quarter of 2019 with a goal of a second-half nationwide rollout, the company announced.

The enhancements, which were previewed at last month’s NADA convention, were designed to follow the example of consumer brands such as Amazon and Netflix, which have increased engagement by deploying personalized services. The new Manheim digital experience will help dealers find the vehicles most relevant to them, provide quick access to the digital tools they use most frequently, and include more information about the vehicles they’re looking to purchase, all according to the announcement.

“Manheim wants to give buyers and sellers the latest digital tools to help improve their businesses and increase the ease in which they can buy or sell vehicles in the wholesale market,” said Zach Hallowell, vice president, Manheim Digital Marketplace. “Manheim.com’s enhanced website experience will be customized for each user to help them make the right inventory decisions to serve their customers and grow their businesses.”