agent Entrepreneur logo
MenuMENU
SearchSEARCH

Land Cruiser Returns After Hiatus

With new style and a much lower price point, it has a hybrid powertrain and retro look.

August 2, 2023
Land Cruiser Returns After Hiatus

The 2024 off-roader will sell in the mid-$50,000 range.

IMAGE: Toyota

1 min to read


Toyota is bringing back the Land Cruiser, its oldest model, to North America at a more affordable price.

The five-passenger sports utility vehicle, first introduced in the U.S. in 1958 but absent for the past three years, has retro styling and a four-cylinder hybrid powertrain for the U.S. market, where customers will be able to get a 1958-style version with round headlights and other classic styling.

Ad Loading...

The 2024 off-roader will sell in the mid-$50,000 range, much more affordable than predecessors that had sold for increasingly higher prices. Toyota will release 5,000 first editions, followed by the 1958 version and the Land Cruiser version.

“This icon belongs in our lineup,” said Toyota Group Vice President and General Manager Dave Christ in a press release.

Toyota said it sold just one Cruiser in the model’s first year on the U.S. market., but it became an iconic favorite here.

DIG DEEPER: Toyota Starts Year Strong as Supply Issues Ease

Topics:Industry

Originally posted on Auto Dealer Today

More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...