agent Entrepreneur logo
MenuMENU
SearchSEARCH

Japanese Car Makers Post Output Declines

November 26, 2010
2 min to read


TOKYO—Japan's top three car makers all reported drops in domestic production in October, as vehicle sales were hit by sagging demand after the government terminated a purchase incentive program early in the previous month, reported The Wall Street Journal.


Toyota Motor Corp., the world's biggest car maker by sales volume, said production in Japan fell for the second straight month following the first drop in 11 months in September.

Ad Loading...


Japan's second and third biggest car makers, Nissan Motor Co. and Honda Motor Co., posted their first domestic output falls in 12 and 10 months, respectively.


The fact that all three car makers cut domestic production in the month was a direct consequence of the end of government purchase incentives for fuel-efficient vehicles on Sept. 8.


The sluggish domestic production data are the latest bad news for Japan's auto makers. Auto sales in Japan tumbled 23 percent industrywide in October, according to data released this month by the Japan Automobile Dealers Association.


The diminished appetite for new vehicles puts more pressure on auto makers, which are already struggling to cope with the strong yen. A high yen versus other major currencies reduces profits earned overseas when repatriated, and makes products more expensive outside Japan.


Car companies don't expect domestic sales to pick up anytime soon.

Ad Loading...


Honda's chief operating officer for domestic sales, Hiroshi Kobayashi, cautioned last month it may take a year for domestic demand to recover in yearly terms.


Mazda Motor Corp. Chief Executive Takashi Yamanouchi also said last month his company projects domestic sales to tank 28% in the fiscal second half ending March from the preceding six months.


Toyota said domestic production totaled 237,089 vehicles in October, down 22 percent year-to-year, as domestic sales sank 25 percent to 103,672 vehicles.


Nissan logged a 12 percent fall in output to 87,215 vehicles, as domestic sales dropped 24 percent to 33,626 vehicles.


Honda said it built 80,378 vehicles in the month, down 0.8 percent, as sales at home slumped 29.2 percent to 37,745 vehicles.

Ad Loading...


Among smaller Japanese car makers, Mitsubishi Motors Corp. was the only one to report output growth in the month. Mitsubishi's output jumped 33 percent to 61,818 vehicles due to a lower year-earlier base and solid demand for the recently launched ASX small sport-utility vehicle in Europe.


Mazda said domestic production fell 0.4 percent to 76,412 vehicles, while Suzuki Motor Corp. posted a 0.3 percent domestic production decline to 84,752 vehicles.

More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Ad Loading...
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Ad Loading...
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →