Hyundai Teams With Nvidia
U.S. tech powerhouse to help South Korean automaker advance automotive, East Asian country’s AI plant.

The venture comes the same week Korea and the U.S. struck a trade deal lowering the threat of a 25% duty on imports from the country to 15%, in addition to the same reduction for automotive imports.
Hyundai
Hyundai is embracing the artificial intelligence craze in a joint innovation project with U.S. tech juggernaut Nvidia to develop autonomous vehicles, “smart” factories and robotics.
The two companies announced their intent to construct an AI plant using 50,000 Nvidia graphics processing units, or GPUs.
News of the venture came the same week Nvidia made Wall Street history as the first company to exceed $5 trillion in market capitalization due to its role in the AI boom. Nvidia has developed GPUs since its 1993 founding but has found supercharged success amid growing AI demand.
The Korea plant with Hyundai will focus on model training, validation and deployment for autonomous driving, in-vehicle AI, in addition to nonvehicle applications. The South Korean government will support the venture to “develop Korea’s physical AI industry,” according to a Hyundai press release on the collaboration.
The venture also comes the same week Korea and the U.S. struck a trade deal that lowered the threat of a 25% duty on imports from the country to 15%, in addition to the same reduction for automotive imports.
“Together with Hyundai Motor Group—Korea’s industrial powerhouse and one of the world’s top mobility solutions providers—we’re building intelligent cars and factories that will shape the future of the multitrillion-dollar mobility industry,” said Nvidia co-founder and CEO Jensen Huang in the announcement.
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