agent Entrepreneur logo
MenuMENU
SearchSEARCH

HELLA Acquires Interest in Radar Technology Firm InnoSenT

September 17, 2012
2 min to read


LIPPSTADT, Germany - HELLA KGaA Hueck & Co. acquired a 50 percent interest in InnoSenT GmbH, an expert in radar sensors, based in Donnersdorf, Bavaria. The move is designed to strengthen HELLA's position as a supplier of automotive radar sensors. InnoSenT has more than 13 years of experience in the development and production of radar technology with automotive and industrial applications.


InnoSenT's product range includes components for front-and-rear automotive radar systems, as well as industrial applications for traffic monitoring. The two companies initially will focus on the development and manufacture of radar sensors for HELLA's global customer network. HELLA's 24 GHz radar sensors are used in a variety of driver-assistance technologies, including lane-change warning systems.

Ad Loading...


Christian Amsel, a member of HELLA's Electronics Division's executive board, noted the increasing importance of radar sensors in the automotive industry. "The rising number of vehicles requires new means for monitoring traffic areas. Radar-based driving-assistance systems, including lane-change and blind-spot assistance, improve traffic safety. Safety issues in emerging markets are becoming increasingly important. HELLA provides 24 GHz radar technology, which is significantly more affordable than camera systems or 77 GHz radar systems."


Wolfgang Weidmann and Robert Mock, both founders and shareholders of InnoSenT, noted that, "HELLA will provide InnoSenT with the opportunity to establish a strong foothold in driver assistance technologies for the automotive industry. Now, new technologies and applications can be brought to the market at a much faster rate. Furthermore, we see the synergies that result between automotive technology and industrial applications as a core growth philosophy for the relatively new radar sensor market. The autonomy of the companies in this agreement is an important factor in sustaining innovative opportunities."

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...