General Motors Won’t Repeat Mistakes, CEO Akerson Says
General Motors Co. used a government rescue to transform into an agile business determined not to repeat its past, Chief Executive Officer Dan Akerson said.
Bankruptcy once was unthinkable for GM, which had half the U.S. auto market, Akerson said in a speech today at the Economic Club of Washington. “We are humbled by our near-death experience,” he said.
GM restructured its business in bankruptcy last year with the help of a federal bailout before a $23.1 billion initial public offering in November, cutting jobs, closing plants, renegotiating labor agreements and decreasing the number of dealers in its U.S. network, reported Bloomberg.
Now that IPO is done, some key executives are leaving because of government-imposed pay restraints, Akerson said. He said he’d like to shift toward incentives and variable pay for management. There won’t be increases in base salaries this year, he said.
“We have to be competitive,” Akerson said. “We’ve been able to attract great people. We’re starting to lose them now.”
The remaining government shares amount to about a third of company ownership, Akerson said. Shares will have to sell in the “upper 40s or low 50s” for taxpayers to break even, he said.
GM rose 15 cents to $33.89 at 11:28 a.m. in New York Stock Exchange composite trading.
Besides cost structures, one of the challenges in turning GM around has been a corporate culture resistant to change, Akerson said.
Biggest Surprise
The biggest surprise after joining GM’s board was “too often things were done intuitively,” he said.
It was “anathema to GM culture” to consider whether to use another company’s engine, he said. Management had been arrogant, he said. They underestimated foreign car companies and their ability to make quality vehicles.
Citing his work in private equity before taking the CEO post at the Detroit-based automaker in September, Akerson said few investors would have bet on the company 18 months to 24 months ago.
“Three weeks ago, people by the hundreds of thousands did just that,” Akerson said. “They saw a new company positioned to break even at the bottom of the market, not the middle.”
GM sells more cars with its remaining four brands of Cadillac, GMC, Buick and Chevrolet than it did a year ago with eight brands, he said.
More Industry

Consumers Mixed on Economy, Finances
A July survey shows spotty sentiment of current and future conditions, in addition to demographic differences as overall opinion of present circumstances kept sliding.
Read More →
EVs Closing the European Gap
Electrified powertrains led June new-vehicle sales in Europe, reaching 26% of the market.
Read More →
Early Intervention Saves Retention
Sales and service departments have the highest annual dealership turnover rates, according to a new industry report, costing money and time that could be better spent elsewhere.
Read More →
Autos More Appealing
Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.
Read More →
Used EVs Defy Overall Market
While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.
Read More →
Trade-Ins in Negative Equity Reach New Heights
As such trade-ins rise in frequency, so do monthly loan payment amounts and interest rates, according to second-quarter data compiled by Edmunds.
Read More →
Gone to the Dogs
A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.
Read More →
OEM Poll Sees Industry Evolution
Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.
Read More →
Luxe N.C. Dealerships Change Hands
A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.
Read More →
Exposure Drives Interest in Chinese Cars
At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.
Read More →