Drop in OEM AI Investment Predicted
Automakers need strong AI foundations to meet ambitious goals.
The next four years could see a sharp decline in automotive AI investment.
Canva
Despite the current popularity of artificial intelligence in the automotive industry, business and technology insights company Gartner predicts that only 5% of automakers will still be heavily investing in AI by 2029, a sharp decline from the current 95% reported interest.
It says that in order for brands to stay ahead on AI, they need a strong software foundation, tech-savvy leadership and a consistent, long-term focus on the technology.
“Software and data are the cornerstones of AI,” said Gartner analyst Pedro Pacheco. “Companies with advanced maturity in these areas have a natural head start.”
One of the key reasons companies might fall behind is lack of budget. A recent Gartner survey found a decrease over the past three years in the IT budgets of automotive companies, curtailing their spending on AI investment.
The company also emphasized the need for a cultural shift in companies that includes having executives who understand technology and have a tech-first approach, as well as paying "leading salaries to secure top software talent."
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Originally posted on Auto Dealer Today
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