FreeWire Preferred Vendor of Ford Minority Dealership Group
Starts relationship as group's EV-charging provider.

FreeWire’s battery-integrated Boost ChargerTM delivers fast charging (200 kW) without the need for costly grid upgrades.
IMAGE: Pixabay/LeeRosario
The Ford Minority Dealership Association selected FreeWire as its preferred electric vehicle charger vendor in a partnership designed to help dealerships meet the demands of Ford's Model E program.
The Ford MDA works to give minority-owned Ford dealerships a more united voice within Ford Motor Co., creating customized resources to help its nearly 200 members.
“FreeWire’s Boost Charger offers a flexible solution for ultrafast EV charging,” said A.V. Fleming of Ford MDA. “With the availability of Ford’s Mach-E, the F-150 Lighting, and E-Transit models, dealerships are in need of charging solutions that can be deployed quickly. FreeWire offers a solution that addresses EV demand.”
Battery-Integrated Charging Solution
FreeWire’s battery-integrated Boost Charger delivers ultrafast charging (200 kW) without the need for costly and time-consuming grid upgrades, which can take months to years. Boost Charger can be deployed in a matter of days.
FreeWire’s technology is compatible with existing 240 or 208 V power, can be easily installed, and is flexible. If a dealership moves, the charger can easily be moved with it. The integrated design of Boost Charger results in a five times smaller footprint compared to traditional fast chargers.
“Our partnership with the Ford MDA will help dealerships comply with Ford’s requirements at a lower cost with less hassle,” said Ethan Sprague, SVP of Sales, Marketing, and Public Policy at FreeWire. “As sales of new EVs grow exponentially year over year, FreeWire’s technology is a value add for dealerships who need fast chargers that can be deployed quickly to address demand.”
Meeting Ford Model-E Program Requirements
The FreeWire charging solution offers benefits beyond speedy deployment and low energy usage. One major advantage is that it meets all of the Ford Model-E Program requirements, which are rigorous standards for electric-vehicle charging infrastructure in terms of compatibility, functionality, and reliability.
If you have any questions, reach out to the FreeWire team at ford-program@freewiretech.com.
Originally posted on Auto Dealer Today
More Industry

Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →
July Was Hot for Auto Borrowers
Credit proved readily available for many, but most loans left buyers in negative territory, Cox Automotive said.
Read More →
Structure Leads to Optimized Auto Listings
As the average car-buying journey has shifted to a blend of digital and retail, a dealership’s vehicle listings must be optimized to answer shoppers’ questions clearly and accurately.
Read More →