agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford Sues Ferrari Over F-150 Name

February 10, 2011
2 min to read


DETROIT - Ford Motor Co. sued luxury automaker Ferrari in federal court today, accusing the exotic sports car company of cybersquatting and trademark infringement for allegedly misappropriating the famous F-150 name.


The lawsuit stems from Ferrari naming its new Formula 1 racing car the "F150," and creating a Web site www.ferrarif150.com, according to paperwork filed in U.S. District Court in Detroit, reported The Detroit News.

Ad Loading...


Ford has suffered irreparable harm to its F-150 trademark, the lawsuit says, and the Dearborn automaker's legal team wants a judge to block Ferrari from using the trademark in the U.S. That includes importing, manufacturing or selling any producing that uses the F-150 name.


Ford also wants unspecified damages and for Ferrari to give up any revenue and profits earned in the U.S. through the use of the F-150 name, according to the lawsuit filed by Southfield lawyer Marc Lorelli. And Ford wants $100,000 in damages pursuant to the Anticybersquatting Consumer Protection Act, which protects against Internet domain names that confuse the public over the true source of products and services.


Ford has used the F-150 name on its flagship, full-size pickup trucks since the 1975 model year.


"This is an important trademark for us and we've spent many years and lots of advertising resources on establishing this name and getting the trademark," Ford spokeswoman Anne Marie Gattari said. "It's one we take very very seriously. It's one of our flagship vehicles."


The automaker obtained a trademark registration for F-150 in 1995, according to the lawsuit. Since 1997, gross revenues for the F-150 have topped $180 billion.

Ad Loading...


The lawsuit comes days after Ferrari announced it was naming the new Formula 1 race car the "F150," which is a nod to the 150th anniversary of the unification of Italy, according to the automaker's website.


"When Ferrari announced the name of its race car as 'F150,' Ford asked Ferrari to change the name," Gattari said. "Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights."




More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...