agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford Sales Up 6 Percent; GM Flat; Chrysler Spikes 27 Percent

November 2, 2011
4 min to read


U.S. car and truck sales were up 7.5 percent in October, making it the industry's best month since February.


But the results still fell short of analysts' estimates, and experts warned that gains would be more modest in the months ahead.

Ad Loading...


Chrysler Group LLC saw the biggest sales gain, up 27 percent year-over-year on the strength of its new and refreshed vehicles. The Auburn Hills automaker sold 114,512 cars and trucks in October, compared to 90,137 for October 2010. That was enough to push Chrysler's market share to 11.2 percent — a gain of nearly two percentage points, according to The Detroit News.


"It was another great month for Chrysler, much of it again on the strength of Jeep," said analyst Michelle Krebs of Edmunds.com, though she noted that Chrysler's Fiat brand continues to struggle. "(The) Fiat 500 still looks to be underperforming expectations, with sales of under 2,000 units last month."


Ford Motor Co. sales were up 6.2 percent, climbing to 167,502 from 157,650 in October 2010. Ford's market share, however, slipped slightly to 16.4 percent from 16.6 percent a year ago.


"The best way October sales could be characterized is solid," said Ford sales analyst Erich Merkle, adding that the company still expects to finish the year strong.


"Ford reported a strong year-over-year growth in pickup trucks," said analyst Himanshu Patel of JPMorgan. "(But) total car sales were down."

Ad Loading...


October traditionally is a strong truck month for all manufacturers.


General Motors Co. posted the weakest increase of the Detroit Three. Its sales increased from 183,543 to 186,895, a gain of 1.8 percent. GM lost a full point of market share, dropping to 18.3 percent from 19.3 percent a year ago.


More promising was the fact that more than 80 percent of GM's car sales and about 50 percent of its truck and crossover sales were 2012 models.


On the strength of these new models, the automaker was able to cut its average incentive by more $300.


Chrysler, Ford and Nissan Motors Co. all increased their incentives more than the industry average, according to data from the Power Information Network obtained by The Detroit News.

Ad Loading...


Still, Don Johnson, GM's vice president of U.S. sales, called October a "lumpy month" that saw some products gain ground, while others ceded it to foreign competitors.


"We did see some of the Japanese manufacturers start to regain their footing," he acknowledged during a conference call Tuesday.


The Chevrolet Cruze, which has been the best-selling compact car in the United States since May, returned its crown to Toyota's Corolla.


The über-popular compact has been in short supply — along with other Toyota, Honda and Nissan models — since the March earthquake and tsunami delivered a one-two punch to the Japanese automobile industry. Now, just as the Japanese manufacturers say their inventories are returning to normal, they have been dealt another blow as devastating floods crippled key suppliers in Thailand.


Toyota Motor Corp.'s sales rebounded sharply from September, but they were still off from a year ago. Toyota sold 134,046 cars and trucks last month, compared to 145,474 in October 2010, a decline of 7.9 percent that left it with 13.1 percent of the market.

Ad Loading...


Toyota executives said they are confident they will be able to reclaim some of that lost share now that vehicle shortages are becoming a thing of the past. To help do that, the automaker is pulling forward its holiday promotions.


"We've gone through a tough six months," said Bob Carter, general manager of Toyota Motor Sales, U.S.A. "The shortages are really behind us."


At least that is the hope. Toyota said flooding has impacted many of its suppliers in Thailand, and the company is curtailing overtime at U.S. factories to conserve parts.


But the impact of the floods is being felt more acutely at Honda Motor Co., which has seen one of its own assembly plants shut down by the disaster.


Honda's sales slipped by half a percent in October, dipping to 98,333 units from 98,811 a year ago. Honda's market share fell from 10.4 percent to 9.6 percent.

Ad Loading...


Analyst Jessica Caldwell, also of Edmunds, called the Thai floods "a second blow" to Japanese automakers.


"I don't fully think that they're back," she said. "It's still going to be tough for them."


Caldwell said American automakers could soon be impacted, too. GM said it has seen no impact to date, but is surveying its supply base to assess its exposure.


Ford said it does not anticipate any impact on its U.S. production.


Nissan was the only one of the major Japanese automakers to post a sales gain last month. Its October sales were up 18 percent, climbing from 69,773 units to 82,346 to claim 8.1 percent of the market.

Ad Loading...


South Korea's Hyundai Motor Co. posted a 22.8 percent sales increase, while Germany's Volkswagen AG topped the chart with a 35.6 percent gain. Hyundai's market share increased from 4.5 percent to 5.1 percent, while VW's climbed to 3.8 percent from 3 percent a year earlier.


Caldwell said she expects overall sales to continue to rise, but at a slower pace than the industry has seen since the end of summer.


"It seems like things are normalizing a bit," she said, adding that pent-up demand is trumping consumers' fear about the economy.


More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...