agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford Resumes Fiesta Shipments After Fixing Parts Glitch

August 25, 2010
2 min to read


DETROIT - Ford Motor Co. temporarily halted shipments of Fiestas from its Mexico factory in the past week due to a faulty part -- compounding an inventory shortage for the new small car and further complicating a key vehicle introduction, reported Reuters.


Shipments of the Fiesta were halted because of a quality issue with a single part that Ford has identified and fixed, Ford President of the Americas Mark Fields said.

Ad Loading...


Fields said Ford has resumed shipping the Fiesta to U.S. dealers and does not believe that any of the vehicles with potential defects had been sold to consumers.


"In our normal approach, which is to make sure that we have really robust processes and normal quality operating procedure at the plant, we did find a part quality issue," Fields told reporters. "We've addressed it."


Fields declined to name the part at issue, but two people with direct knowledge of the stop-shipment order said that it was a seat lever.


A spokesman said Ford is checking several thousand Fiestas built over the past month before they will be released to dealers for sale to customers.


The car represents the first test of Ford's global vehicle production strategy in its home market and the automaker's push back into a segment of the U.S. market long dominated by Japanese automakers.

Ad Loading...


The unusual stop-shipment order is the latest difficulty for the long-anticipated Fiesta launch. Earlier in the summer, storms damaged railroad tracks north of the plant in Mexico where the Fiesta is built, delaying shipments.


Last month, Ford apologized to consumers still waiting to take delivery of Fiestas and offered them $50 gift cards, while acknowledging that shipments were weeks behind schedule.

More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...