agent Entrepreneur logo
MenuMENU
SearchSEARCH

Ford Debuts New Curve Control Technology

June 29, 2010
3 min to read


DEARBORN, Mich. - For anyone who has experienced that moment of panic from rounding an exit ramp too quickly, Ford Motor Co. is offering a safety solution, reported The Detroit News.


The 2011 Ford Explorer -- due later this year -- has an upgraded electronic stability control system to better hug the road if a driver takes a curve too quickly. Ford demonstrated its curve control technology Monday.

Ad Loading...


The technology, in development for 18 months, builds on the current stability control system, using the same sensors to monitor how much the driver wants to turn, versus how much the vehicle is actually turning. If the input data determines the driver won't make the turn safely, it can slow the vehicle 10 miles per hour in a second, by cutting engine torque and applying the brakes.


In the first demonstration, with stability control but no curve control, an Explorer taking a curve at 50 mph wiped out orange cones as the rear end skidded out. Test driver and engineer Dave Messih said in real life, the car would have been on the shoulder -- a mistake that can result in a rollover. In the second demonstration, with curve technology engaged, Messih took the corner at the same speed and again kept his foot off the brake. The corrective technology braked and snapped the rear into place, executing the turn seamlessly. The sensation was dramatic but not jarring.


"We all like to think we're professional drivers and don't need this," said analyst Erich Merkle, president of Autoconomy in Grand Rapids. "Even good drivers in unfamiliar territory or in severe weather could benefit from this," he said. "Putting it in a family vehicle makes sense."


Taking a curve quickly contributes to 50,000 crashes a year in the United States, said Paul Mascarenas, vice president of global product engineering.


Ford's curve control will be standard on the Explorer and will be added to 90 percent of Ford's light trucks and crossovers by 2015. Eventually, it will find its way to cars, but because their lower center of gravity makes them less likely to roll over, trucks are the initial priority, said Sue Cischke, group vice president of sustainability, environment and safety engineering.

Ad Loading...


Ford's system is unique, said Ali Jammoul, chief chassis engineer. There is little incremental cost; it was developed as part of continuous improvement of stability control and no additional hardware is required.


For 2011, the Explorer switches to a car-based vehicle. Curve control is one of a raft of safety features including inflatable rear seat belts, adaptive cruise control and blind spot and cross-traffic alerts.


In 2001, problems with Firestone tires contributed to a number of Explorer rollovers that led to regulations mandating stability control. For the new Explorer, "Ford is going way overboard on safety features," Merkle said.

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →
Ad Loading...