CarNow, a digital auto retailing platform, named former Meta executive Bob Lanham senior vice president of manufacturer relations. Bringing more than two decades of technology and leadership experience, he is responsible for supporting sales, product development and marketing operations.

“Throughout my career I’ve partnered with many dealer platforms, and CarNow consistently topped the list of innovators,” Lanham said. “CarNow’s team has developed the platform with dealer experience and execution top of mind, which makes it a standout system that directly drives sales and service revenue. I’m so excited to join the team at this very promising juncture.”

Lanham is an experienced technology professional who has served in key marketing and sales roles at leading brands, such as Microsoft, Yahoo, Hulu, Shazam and Meta. He will play a critical role in ensuring CarNow’s enablement of the success of its customers and partners by expanding its collaboration with its more than 25 original equipment manufacturer partners.

“Bob is a truly respected and accomplished leader who has spent his career at the forefront of innovation in technology,” said CarNow CEO Andy Park. “I’m thrilled to welcome him to our leadership team, where his experience and strategic vision will be pivotal in shaping the next chapter of growth for CarNow and our customers.”

As the head of automotive retail at Meta, Lanham developed the company’s automotive retail narrative and strategy, writing its first-ever “Automotive Playbook for Dealers,” which is used daily by automotive professionals around the world. Lanham has spoken at more than 500 industry, OEM and dealer events globally. He began his career selling automobiles, working in the F&I office, and serving as an internet manager at Toyota of Sarasota. Lanham earned a bachelor of science degree from Elon University.