agent Entrepreneur logo
MenuMENU
SearchSEARCH

EU’s Automakers React to Tariff Deal

While they express relief that it halts conflict, they warn of its costs.

July 28, 2025
EU’s Automakers React to Tariff Deal

ACEA said the E.U. and the U.S. should 'focus on reducing obstacles to vital transatlantic automotive trade.'

Credit:

Pexels/Torsten Dettlaff

2 min to read


The European Union’s major automaker trade group issued a less-than-enthusiastic statement on the U.S.-E.U. trade deal that imposes a 15% duty on automotive imports to the U.S. Though that’s down from 27.5%, the group said it will negatively impact the industry on both sides of the Atlantic.

“The agreement takes an important step towards easing the intense uncertainty surrounding transatlantic trade relations in recent months, and ACEA welcomes this development in principle,” said the Sigrid de Vries, director general of the European Automobile Manufacturers’ Association. 

Ad Loading...

“Nevertheless, the U.S. will retain higher tariffs on automobiles and automotive parts, and this will continue to have a negative impact not just for industry in the E.U. but also in the U.S.” 

The group, which represents 16 of Europe’s biggest vehicle makers, said it’s still assessing the trade agreement’s impact on the union’s automotive industry.

“Looking forward, the E.U. and the U.S. should focus on reducing obstacles to vital transatlantic automotive trade, paving the way for stronger economic ties and shared prosperity,” the group said in its statement.

The German Association of the Automotive Industry, or VDA, while expressing relief that an agreement avoids a trade war, said it’s concerned about its negative impacts. 

“But one thing is also clear: the U.S. tariff of 15%, including for automotive products, will cost the German automotive industry billions annually and will burden them in the midst of the transformation,” said VDA President Hildegard Müller.

Ad Loading...

The White House, which referred to President Donald Trump as “DEALMAKER-IN-CHIEF” as it announced the overall U.S.-E.U. agreement, said it amounts to “fundamentally rebalancing the economic relationship” between the two.

In addition to the 15% vehicle and auto parts imports tariff, the E.U. will continue to pay a 50% duty on steel, aluminum and copper imports to the U.S. 

“This new tariff regime will generate tens of billions of dollars in revenue annually and help to close the longstanding trade imbalance between the United States and Europe by encouraging local sourcing, reshoring production, and ensuring that foreign producers contribute their fair share to the American economy,” the White House statement says.

DIG DEEPER: Automakers' Exposure to Tariffs Compared

 

 

Originally posted on Auto Dealer Today

More Industry

Blue and white RV parked on beach facing the ocean.
Industryby Lauren LawrenceSeptember 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industryby Hannah MitchellSeptember 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industryby Lauren LawrenceAugust 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...
Mitsubishi shadow line-up
Industryby Hannah MitchellAugust 25, 2026

Mitsubishi Unveils U.S. Plan

The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.

Read More →
Photo of a laptop, cellphone and eyeglasses on a desk next to an office window
IndustryAugust 24, 2026

Selling to Grow

The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.

Read More →
Mechanic holding a vehicle diagnostic device while standing above an open car hood
Industryby Hannah MitchellAugust 24, 2026

Recalled Vehicles Hit 5-Year High

Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.

Read More →
Ad Loading...
outside of car dealership with cars parked in front
Industryby Lauren LawrenceAugust 20, 2026

Auto Group Acquires Top-Performing Rooftop

Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.

Read More →
Cars from the rear on a Shanghai freeway
Industryby Hannah MitchellAugust 19, 2026

China as Pacesetter

Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.

Read More →
Orange BMW car on empty road.
Industryby Hannah MitchellAugust 14, 2026

BMW Concept Car Makes Fuel to Burn

The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.

Read More →
Ad Loading...
Six men standing for photo outside of car dealership
Industryby Lauren LawrenceAugust 13, 2026

South Carolina Auto Group Downsizes

Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.

Read More →
Ad Loading...