agent Entrepreneur logo
MenuMENU
SearchSEARCH

Economists Predict U.S. Recovery, Auto Sales Surge in 2011

March 30, 2010
3 min to read


NEW YORK - Two leading U.S. economists predict a return to more normal economic conditions by the end of 2010, Automotive News reported. As a result, they forecast U.S. light-vehicle sales will reach 14 million units in 2011 and grow to old levels of 17 million and above by middecade. However, market share among automakers will remain extremely fluid. “It's a recovery, but it sure doesn't feel like one,” said Nariman Behravesh, chief economist for consultancy IHS Global Insight. “Unemployment is still a big factor, but consumers are spending. First-quarter growth was the best in about three years.” Driving the recovery will be strong growth in exports as well as capital spending on equipment and high-tech. The main drag is lackluster capital spending on nonresidential construction, and there are worries about short-term commercial real estate exposure, Behravesh said at the NADA/IHS Global Insight Automotive Forum in New York. However, Behravish added that the odds of a double-dip recession are about the same as a recovery that actually exceeds predictions. Corporations and banks are “sitting on a mountain of cash,” it's just a matter of convincing them to spend and lend it. Specific to the automotive sector, the sales resurgence will not be driven by a return to the old ways of subprime loans, home equity-driven purchases and an overabundance of cheap leases. Already there is a recovery in delinquency rates. Rather, the sheer force of demographic trends will trigger a return to more robust sales, said George Magliano, IHS Global Insight director of automotive research. The surging population of Generation Y is just entering a flaccid job market. But once the economy is rolling, by 2013 about 70 to 75 million young consumers will enter the market. In addition, while scrappage demand may not return to high percentages -- thanks to constantly improving quality lengthening the ownership cycle -- there is significant pent-up demand that will see more replacement purchases in the near term, Magliano said. So, who will provide consumers with loans? Already, commercial banks have become very aggressive in auto loan lending, and the industry should look for an increase in zero percent financing, Magliano said. “We've frozen the subprime buyer out of our marketplace,” Magliano said. “We're never going to get back to the approval rates in 2005 and 2006. First we need jobs, then we can get a little bit looser on the credit.” In terms of market share, IHS predicts GM, Ford and Toyota will collide at 17 percent share; Honda will grow to 12 percent; and Hyundai-Kia, Nissan and Chrysler will be in the 7 percent range. But these share numbers are in flux, Magliano said, notably because “nobody has captured the younger generation yet.”

More Industry

Photo of MINI nameplate on the hood of a white MINI Cooper
Industryby Hannah MitchellJuly 23, 2026

Autos More Appealing

Consumers gave new cars better scores again this year for design, performance and more as mass-market brands kept gaining on premium lineups, JD Power found in an annual poll.

Read More →
red car parked in front of a sunset, The Used Market Divide, Agent Entrepreneur
Industryby Lauren LawrenceJuly 23, 2026

Used EVs Defy Overall Market

While the used-car market saw three months of price declines or stagnation, the used EV segment did the opposite – rising for three straight months.

Read More →
Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Ad Loading...
Aerial shot of a car dealership
Industryby Hannah MitchellJuly 13, 2026

OEM Poll Sees Industry Evolution

Kerrigan Advisors’ survey of automakers finds that tariffs, technology, network tightening and other factors are poised to reshape auto retail.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...