San Clemente, Calif. - DealerSocket added String Automotive to its DealerSocket Certified Partners (DCP) program. Now, clients of DealerSocket who also use String's business intelligence platform, the Dealer Positioning System (DPS), will have near real-time access to insight about their CRM leads.

Through this partnership, DealerSocket will now provide reporting on a dealership's received leads to the String DPS. The technical integration is almost real-time and will allow dealerships using both the DealerSocket CRM and the String DPS to save time and money - no data exports or manual uploads needed.

Dealers will be able to categorize leads by source – including primary, secondary and third-party sites – as well as check accuracy of leads by comparing CRM-entered leads to actual phone and chat data. The end result: A clearer picture of what marketing activities, vendors and employees are producing the most ROI.

String's DDPS empowers car dealers to make better decisions and improve ROI by visualizing their data. Their solution analyzes multiple sources of data from inside and outside the dealership to provide an actionable picture of local markets and an objective view of what – and who – is working for each dealership.