Dealer.com Acquires Social Media Development Assets
BURLINGTON, Vt. - Dealer.com, a provider of online marketing solutions for the automotive industry, acquired selected assets of Hurley and Frank Industries Inc., a firm that develops, executes and measures social media promotional campaigns. The acquisition closed August 17; terms were not disclosed.
"This strategic acquisition supports our commitment to helping our clients leverage social media to run their dealerships more profitably, while enhancing customer engagement at the same time," said Rick Gibbs, President and Chief Technology Officer, Dealer.com. "The hearforward team's experience developing highly successful and effective social media campaigns is demonstrated by their work with some of the world's most respected brands, and we are excited to bring this expertise in-house to help deliver similar value to our automotive customers."
As part of the transaction, Sean Hurley, Partner and CEO at hearforward, will join Dealer.com as Director, Social and Marketing Analytics.
More Industry
RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →