CNW: Supply Shortages, Jittery Consumers Point to Rough Summer
Several indicators in the opening days of May point to a dimming outlook for new-vehicle sales, CNW reported in the May edition of its Retail Automotive Summary.
Floor traffic did climb by more than 9 percent during the first 10 days of May, but traffic was tracking well below what was seen last year during the same period. More importantly, closing ratios dipped for the first time since last September, falling by six percent from April and more than 3 percent from a year ago, reported F&I and Showroom.
“While it’s too early to make any dire forecasts, these issues are worrisome and previously have been followed by slower-than-expected retail and commercial auto deliveries,” wrote CNW’s Art Spinella.
Spinella linked closing ratios to a supply shortage of some major Japanese-branded products, which he said has caused Honda and Toyota shoppers to put off vehicle purchases. Closing ratios for non-Japanese stores have also contracted, with the exception of Ford and Hyundai-Kia stores.
“A secondary reason, according to shopper surveys, is that without high incentive levels, many consumers who are looking for a new vehicle simply can’t afford to make the purchase,” wrote Spinella. “Lack of down-payment cash is the prime issue.”
CNW’s Jitter Index, which measures concerns about home-centric issues ranging from gap prices and job stability to food prices, experienced a 1.7 percent month-to-month increase, with every major category except “Child’s Education” registering a marked increase. This was the first month-to-month increase since last October. When compared to May 2010, increases were significant for gap prices, job stability, day-to-day needs and food prices.
Adding to the concern, CNW’s 10-day measurement of Consumer Confidence among new-car intenders fell for the first time this year during the final days of April and continued to contract in the opening 10 days of May.
“Initial reports for the second 10-day period look as if it will slip again,” Spinella stated.
The good news is that auto finance has found its stride. According to CNW, the average FICO score of those who purchased a new vehicle in the first 11 days of May fell to 669.8. Additionally, the share of new-car buyers with FICO scores under 670 hit 14.5 percent, the highest since March of 2006. Still, Spinella said the industry could be in for a rough summer.
“Because the data is short-term, delayed reaction indicators, there will likely be limited impact on May sales, which should hit 1.26 million units this month,” wrote Spinella, who predicted that the delivery rate for May will come in at 12.96 million. “The concern is for the June through August summer selling season. A shortage of key Japanese products, shrinking used-car supplies and lower incentives could keep the industry from a 13 million-unit year."
More Industry

RV Group Expands Carolina Footprint
Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.
Read More →
Agent Acumen
An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.
Read More →
Missed Maintenance Creates Opportunity
As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.
Read More →
Mitsubishi Unveils U.S. Plan
The automaker announced a strategy that includes an expanded lineup and dealership presence, along with more ‘rugged’ and electric models.
Read More →
Selling to Grow
The question of whether you should sell your agency and if so, when, is up to you. But it’s a question worth asking to ensure you keep the business on the right path for yourself, employees and clients.
Read More →
Recalled Vehicles Hit 5-Year High
Though the number of events has fallen so far this year, impacted units are up significantly. Meanwhile, regulators consider consumer notification changes.
Read More →
Auto Group Acquires Top-Performing Rooftop
Car Pros sold its Kia Huntington Beach location to Sutherlin Automotive Group, marking the buyer’s third location in Southern California.
Read More →
China as Pacesetter
Automotive leaders huddled on where North America stands in the global picture and how it can strengthen its position against the Asian juggernaut’s surging industry.
Read More →
BMW Concept Car Makes Fuel to Burn
The prototype developed in concert with a South Carolina university engineering team generates more solar energy than it uses in a typical daily commute.
Read More →
South Carolina Auto Group Downsizes
Florida-based group Holler-Classic has acquired four rooftops, its first in South Carolina, from Dick Smith Automotive Group.
Read More →