agent Entrepreneur logo
MenuMENU
SearchSEARCH

Chrysler Stock Offering Could Initially be Small, Marchionne Says

September 30, 2010
2 min to read


PARIS - Chrysler Group LLC’s initial public offering may be “relatively small” and in “chunks” so the U.S. automaker run by Fiat S.p.A. can establish a base market for its stock, the company’s top executive said, Bloombergreported.


The automaker’s financial performance next year will support an IPO in the second half, Chrysler CEO Sergio Marchionne told reporters today at the Paris auto show. He is also CEO of Fiat.

Ad Loading...


Marchionne is almost one year into a five-year plan to rebuild Chrysler after its bankruptcy last year. Fiat controls Chrysler with a 20 percent stake that can be increased by meeting certain milestones. The majority of the stock is held by a trust established to cover medical costs for union retirees.


“One of the options is to do an initial public offering that would involve a relatively small issue” then come back six to nine months later to do a wider distribution so the United Auto Workers’ trust can sell its shares, Marchionne said.


The UAW retiree trust holds 67.69 percent and the U.S. and Canadian governments hold a combined 12.31 percent.


“The primary objective of the IPO is to provide financial, long-term stability to Chrysler,” Marchionne said, so it may be more effective to sell stock in “chunks.”


General Motors Co. is seeking to raise $8 billion to $10 billion in an initial public offering in November, two people familiar with the situation said this month.

Ad Loading...


That’s a smaller target than the Detroit-based automaker earlier anticipated, because the U.S. Treasury, which owns 61 percent of GM, prefers a higher share price to a large offering, the people said.


Marchionne said Chrysler would seek to raise “by far” less than $8 billion.


He reiterated that Chrysler is ahead of plan with its financial performance for the year.


Chrysler’s U.S. vehicle sales rose 10 percent for the year through August compared to last year, according to the Automotive News data center. Total U.S. vehicle sales increased 8 percent during the period.


Chrysler may have led U.S. automakers with a 48 percent sales increase during September, according to the average of six analysts’ estimates surveyed by Bloomberg.

Ad Loading...


“We are in the process of finalizing the third quarter,” Marchionne said in an interview. “We are probably a big chunk of the year ahead compared to the plan we presented.”


Chrysler reported a first-half net loss of $369 million while posting operating profit of $326 million. The results exceeded the automaker’s guidance that operating results would be break-even to $200 million. Marchionne has signaled that profit and cash guidance will be upgraded after the third quarter. In August, he said the automaker would have a difficult time turning a net profit for the year.

More Industry

Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ad Loading...
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Ad Loading...
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...
Gloved hand holding two wrenches next to “Turn Overdue into Opportunity” Graphic
Industry•by Lauren Lawrence•August 27, 2026

Missed Maintenance Creates Opportunity

As families get back on the road and into daily school routines, service drives have an opportunity to capture customers who are behind on recommended vehicle maintenance.

Read More →
Ad Loading...