agent Entrepreneur logo
MenuMENU
SearchSEARCH

CerebrumX, Guidepoint Systems Join Forces

Collaboration to leverage embedded vehicle data for fleet and dealership lot management.

November 10, 2023
CerebrumX, Guidepoint Systems Join Forces

Remote-access dashboards allow contactless inventory management.

IMAGE: Pexels/Pixabay

2 min to read


CerebrumX Labs Inc., an artificial intelligence-driven automotive data platform company, announced a strategic collaboration with Guidepoint Systems, a provider of vehicle telematics and software as a service for automotive manufacturers, dealerships, rental agencies and commercial fleet managers. The joint solution taps demand from fleet companies and dealerships for new data solutions that help reduce costs, improve customer experience, enhance efficiency, as well as safety in inventory operations, moves CerebrumX says lead to increased profitability. 

The partnership aims to transform fleet management and dealer operations by offering what's billed as a seamless and hassle-free solution for inventory management without the need to install additional hardware. CerebrumX’s Augmented Deep Learning Platform integrates with the Guidepoint software platform to receive real-time connected-vehicle data from equipped and eligible vehicles. It says the integration makes for accurate and remote inventory management for a contactless and seamless experience for customers. CerebrumX says the platform's real-time location tracking capabilities streamline the test drive process, resulting in reduced waiting times and enhanced customer satisfaction. 

Ad Loading...

The remote-access dashboards allow contactless inventory management, making it easier to locate vehicles and eliminating manual operations for tracking and maintenance. It utilizes real-time location tracking capabilities, allowing dealerships to establish geofencing parameters to strengthen inventory security and enable quick recovery of vehicles. CerebrumX also enables vehicle digital keys to integrate with the dealership’s authentication server, offering a direct interface with auto manufacturers to streamline the test drive experience.

“As we enter the partnership with Guidepoint Systems, we look forward to delivering a unique data-driven fleet solution that also simplifies the lot management,” said CerebrumX CEO Sandip Ranjhan. "The cross OEM-embedded vehicle information from our ADLP Platform gives Guidepoint’s customers access to smart insights in a single dashboard to real-time monitor the inventory including location of vehicles, vehicle health parameters, streamline test drives with digital keys and many more, hence operate effectively and maximize profits.”

Guidepoint Systems CEO Sam Spencer said, “Our automotive dealership and fleet customers will not only enjoy access to embedded data from over 90% of new vehicles on the market, but the real-time actionable data powered by Guidepoint’s OBD AI & CerebrumX’s ADLP to help increase operational efficiency, protect assets and reduce costs overall.”

Another key distinguishing feature of the partnership involves the elimination of dependency on external hardware, instead relying on embedded data stream received from the vehicle in near real-time for accurate results and superior data quality. 

Any small, midsize or large fleets/dealerships or telematics service providers with connected vehicles are eligible for integration. Those interested can contact connect@cerebrumx.ai.

Originally posted on Auto Dealer Today

More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...