agent Entrepreneur logo
MenuMENU
SearchSEARCH

Car-Buying Gets Easier

Number of consumers who found the process easy rose in December, survey finds.

January 9, 2024
Car-Buying Gets Easier

The amount of time consumers spent at the dealership also improved, with 21% of respondents saying it took less time than they’d expected.

IMAGE: Pexels/Erik McIean

1 min to read


Consumers are having an easier time car shopping, now that inventories have bounced back.

CDK Global’s latest Ease of Purchase survey found that 85% of car shoppers found the process easy in December, up month-over-month from 81%, returning to October’s result.

Ad Loading...

The percentage of consumers who located the model they wanted in stock rose sharply from 42% to 52%, translating to 73% of survey respondents describing the search for their model as easy, among the strongest positive responses since CDK launched the monthly study in July 2022.

The amount of time consumers spent at the dealership also improved, with 21% of respondents saying it took less time than they’d expected, up from 16% in November, and many said that made the process easy for them overall. One respondent said the purchase took just 45 minutes.

Slightly more survey respondents said they visited just one dealership in their quest to find a new vehicle, up 1% to 36%, CDK said.

While finding a car got easier, financing didn’t, the survey shows. Just 61% of respondents found that part of the process easy, down month-over-month from 63%.

DIG DEEPER: A Buyer's Year on Tap

Originally posted on Auto Dealer Today

More Industry

The outside of a blue Gregg Young Chevrolet dealership.
Industry•by Lauren Lawrence•October 22, 2026

Nebraska Rooftop Changes Hands

The Gregg Young Automotive Group has sold its second dealership to Janssen Auto Group, both in Plattsmouth, Neb.

Read More →
Two white men's shaking hands
Industry•October 15, 2026

Penske Auto Group Deal a Record

The deal to take the dealership and transportation services company private sets a new pace for industry buy-sell transactions.

Read More →
Rows of cars parked in exterior lot
Industry•by Hannah Mitchell•October 8, 2026

War Toll a Damper on Used Auto Prices

Cox Automotive found wholesale depreciation to be elevated in September amid high fuel prices and this year's unusual hurricane season.

Read More →
Ad Loading...
Mechanic cleaning interior of engine
Industry•by Lauren Lawrence•October 8, 2026

Bridge the Maintenance Gap

With many drivers missing recommended maintenance, service departments offering transparency and efficiency have a better chance of reaching financially strained consumers.

Read More →
Ford F-150 truck rounding a curve
Industry•by Hannah Mitchell•October 1, 2026

California Store Has New Owner

The longtime dealership in the northern part of the state is known for robust fleet sales and has served the state capital for 115 years.

Read More →
crane lowering a pipeline into the ground
Industry•by Lauren Lawrence•October 1, 2026

BMW Plant Pursues Cleaner Energy

BMW Group Plant Leipzig has utilized hydrogen to help power its production since 2013, but a new pipeline is planned to take it to another level.

Read More →
Ad Loading...
Two dodge cars outside of dealership.
Industry•by Lauren Lawrence•September 17, 2026

Auto Affordability Inches Up

The latest Cox Automotive and Moody’s Analytics index shows a slight increase in new-vehicle affordability despite high prices.

Read More →
Five men smiling for photo in front of Honda car dealership.
Industry•by Lauren Lawrence•September 10, 2026

Ohio Auto Group Under New Ownership

After 79 years with the Schluter family, Mansfield Auto Group has been acquired by Missouri-based Clement Auto Group.

Read More →
Blue and white RV parked on beach facing the ocean.
Industry•by Lauren Lawrence•September 3, 2026

RV Group Expands Carolina Footprint

Blue Compass RV Columbia Northeast is the 13th RV dealership owned by Blue Compass in the Carolinas.

Read More →
Ad Loading...
Photo of two men and one woman on a discussion panel
Industry•by Hannah Mitchell•September 1, 2026

Agent Acumen

An Agent Summit panel of people who’ve been supporting auto dealers for years gave both timely and timeless advice for those starting out or mulling the prospect.

Read More →
Ad Loading...