agent Entrepreneur logo
MenuMENU
SearchSEARCH

Book Says GM had Clueless 'Culture of Losing'

September 20, 2010
3 min to read


Steven Rattner, former chief of the Obama auto task force, said General Motors' corporate culture was dysfunctional when he arrived last year.


"I was completely unprepared for what I saw once I got inside of General Motors," Rattner, 58, said in an interview with Automotive News last week.

Ad Loading...


"I certainly had read about GM. I assumed there was some level of journalistic hype. And, in fact, it was worse than anything I had imagined."


In Rattner's new book, Overhaul: An Insider's Account of the Obama Administration's Emergency Rescue of the Auto Industry, Obama auto task force member Harry Wilson summed up GM simply: "A culture of losing."


The good news is that now, after nearly a year under outsider CEOs Ed Whitacre and Dan Akerson, GM is making significant progress, Rattner said.


Whitacre "sent the message that this is no longer a bureaucratic battleship churning its way through the waters. It has to become more lean and mean."


Rattner said Akerson, who took over as CEO on Sept. 1, "is completely in Whitacre's mold and mentality."

Ad Loading...


In his book Rattner, a 26-year veteran of Wall Street, relates example after example of an insular, bureaucratic organization that avoided decisions while the company deteriorated.


For instance, Rattner said former CEO Rick Wagoner in 2008 refused to prepare for bankruptcy even though GM was desperately short of cash. The delays ended up costing taxpayers "a lot of money" when GM did file for bankruptcy, Rattner said.


Rattner, who led the task force from February 2009 until he resigned that July, is especially critical of GM's finance department.


"It was stunning to walk in there and realize that the company needed massively more cash to operate than the size of company would suggest because they didn't know where the cash was," Rattner said last week. "That they couldn't tell us on any given day within $500 million how much cash the company had. That's an amazing thing."


Even today, 14 months out of bankruptcy, GM lists financial reporting as a risk factor in its recent registration for an initial public offering. Rattner said last week that it may take another year or so to work out all those bugs.

Ad Loading...


He said insularity, in which GM lifers dominated management ranks, combined with arrogance to contribute to GM's toxic culture.


"Until this latest round of changes, GM had an incredibly small number of people who had not been there their entire careers," Rattner said. "It was a culture of meeting after meeting and process."


In his book, Rattner writes that then-CEO Fritz Henderson lost points with the board for being "doggedly loyal to GM people and ways. Ray Young was still CFO. [Fritz's] decision to bring back Bob Lutz left many on the board scratching their heads. And when Kay Barclay, the head of human resources, finally resigned, Fritz proposed a GM manufacturing executive to take her post."


Rattner said last week that GM's culture was outwardly friendly and collegial -- "so much that nobody ever wanted to break the glass and say this is wrong."


But now, after nearly a year under Whitacre and Akerson, GM's culture is changing, Rattner said. He helped recruit both Whitacre and Akerson to the post-bankruptcy board.

Ad Loading...


"Whitacre changed a lot of people," Rattner said. "He changed some of the jobs twice when he wasn't happy with whom he had. He promoted and empowered some insiders who brought in outsiders."

More Industry

Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Gray-scale photo of a line of Mini cars in a dealership parking lot
Industryby Hannah MitchellMay 27, 2026

Auto Dealers Feel Better But Not Great

A second-quarter Cox Automotive poll of franchised retailers and independents found better views of the current market after a good spring but anticipation of third-quarter storminess.

Read More →
Ad Loading...
Closeup photo of the front of a white car
Industryby Hannah MitchellMay 21, 2026

New-Vehicle Sales Picture Relative

A May forecast is complicated by last spring’s trade tariff effects on auto retail. Despite continued hard realities, many consumers took advantage of ways to bite the bullet.

Read More →
Nissan logo on front of building
Industryby Lauren LawrenceMay 21, 2026

Auto Group Acquires Third Nissan Rooftop

Iowa-based Coleman Automotive Group recently acquired its seventh dealership, McGrath Nissan, which it renamed Nissan of Elgin.

Read More →
Couple talking with auto salesman next to new car inside dealership
Industryby Hannah MitchellMay 20, 2026

April Less Affordable

Based on prices, reduced incentives and slower household income growth, consumers found it more challenging to buy new last month, Cox Automotive reported.

Read More →
Ad Loading...
Wooden people figures of different colors in a row, similar to board game pieces
IndustryMay 20, 2026

Building an Extraordinary F&I Agency

Work to determine your specialized talent, because that fact will determine everything about your agency’s future.

Read More →
Ingredient card, policies and procedures, fixed operations, variable operations, data security, audit
Industryby Jim GantherMay 19, 2026

Recipe for Compliance

The secret to both amazing barbecue and compliance is the same: understanding the basics and committing to a process.

Read More →
Photo of new Chevrolet Bolt parked on a beach
Industryby Hannah MitchellMay 14, 2026

EVs Getting More Attractive

A growing percentage of U.S. consumers are open to switching and fewer are adverse to the idea, according to a recently completed survey. That’s despite the end of a tax break.

Read More →
Ad Loading...
Benchmark bar graph showing April 2026 EV Sales
Industryby Lauren LawrenceMay 14, 2026

EV Sales Drop in April Following Surge

North American electric-vehicle sales were down 28% year-over-year, a sharp contrast from global EV sales growth of 6%.

Read More →
Ad Loading...