agent Entrepreneur logo
MenuMENU
SearchSEARCH

BMW Rides Luxury Demand

November 4, 2011
2 min to read


FRANKFURT— BMW AG's third-quarter earnings rose 24 percent on Thursday and the auto maker confirmed a goal of selling more than 1.6 million vehicles this year despite economic worries in Europe and the U.S.


Profit rose to €1.08 billion ($1.48 billion) in the third quarter from €871 million a year earlier. Earnings before interest and tax—a closely watched figure by analysts—rose 44 percent to €1.72 billion from €1.19 billion. Revenue increased 3.8 percent to €16.5 billion from €15.9 billion, reflecting a 9 percent sales rise to 399,218 vehicles, reported The Wall Street Journal.

Ad Loading...


"We achieved new records for sales volume, revenues and earnings," Chief Executive Norbert Reithofer said in a statement, the latest sign that demand for luxury cars appears to be unaffected so far by wider economic concerns.


Mr. Reithofer said he expects markets to remain volatile until at least 2015 and that economic growth is poised to slow in 2012, but he doesn't expect a recession.


"We expect to see continued volatility due to the high level of national debt, the euro crisis and rising inflation," Chief Financial Officer Friedrich Eichiner said during a conference call, adding that BMW "explored various scenarios and made the necessary preparations."


The world's best-selling luxury auto maker said it is well placed for further growth as it has one of the market's youngest product line-ups, following several model changeovers including the new-generation 5-series, a key model both in terms of sales volume and revenue per vehicle.


Mr. Eichiner said the positive sales trend is expected to continue in the fourth quarter, but a big chunk from the €500 million in launch costs for the revamped 1-series and 3-series, a less favorable model mix as well as seasonal effects will weigh on earnings in the final quarter and push profit margin below the 11.9 percent reached in the third quarter.

Ad Loading...


The German car maker repeated that it wants to sell more then 1.6 million vehicles this year for the first time, and Mr. Reithofer said the company expects to achieve its financial targets for its full year.


Stocks from auto makers and their suppliers were hard hit during the recent stock market rout, but BMW has held up relatively well as investors expect the Munich-based firm to cope better with a weakening economic environment than many industry peers due to its large footprint in the lucrative premium segment and surging demand in China.

More Industry

Photo of two men in suit jackets shaking hands next to new car inside of a dealership
IndustryApril 23, 2026

A New Consumer Culture in the Auto Dealership

Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.

Read More →
Closeup of the side of an Audi car
Industryby Hannah MitchellApril 23, 2026

New-Vehicle Sales Down

A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.

Read More →
Photo of Cadillac Lyriq SUV on road with partly cloudy sky in background
Industryby Hannah MitchellApril 16, 2026

Used Autos Selling for More

A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.

Read More →
Ad Loading...
Photo of facade of Waldorf Toyota car dealership
Industryby Hannah MitchellApril 16, 2026

Maryland Auto Group Sells

A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
electric vehicle next to an urban charging station. EV Demand Diverges. F&I and Showroom logo
Industryby Lauren LawrenceApril 10, 2026

EV Interest Varies Regionally

U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.

Read More →
Ad Loading...
Photo of the rear of a Mercedes GLC 400 electric SUV with a skyline in the background
Industryby Hannah MitchellApril 10, 2026

Brands Weighed on Projected Recalls

Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.

Read More →
Photo of white 2026 Ford Bronco on a sandy beach
Industryby Hannah MitchellApril 10, 2026

March New-Vehicle Sales Don’t Reflect War

Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.

Read More →
Photo of several cars on lifts in a service center
Industryby Hannah MitchellApril 9, 2026

Franchised Dealers Stand to Gain Service Business

Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.

Read More →
Ad Loading...
Photo of office desk with open laptop on it and an empty chair next to it
IndustryApril 9, 2026

What Matters Most in Building Your Agency

The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.

Read More →