agent Entrepreneur logo
MenuMENU
SearchSEARCH

BMW Profit Beats Estimates

March 12, 2010
2 min to read


FRANKFURT - BMW's cost cutting measures have begun to gain traction as the German premium automaker posted a better than expected 2009 profit despite lower vehicle production, Reuters reported. BMW said on Thursday its pretax profit rose 18 percent to 413 million euros ($560.4 million), easily surpassing the 253 million euros forecast by analysts, even though auto production fell 13 percent during the same period. "We are cautiously optimistic going into the new year," CEO Norbert Reithofer said, adding new models and demand in markets such as China and Brazil would continue to drive sales growth. BMW earnings surpassed those of rival Mercedes-Benz but were behind those of Bavarian competitor Audi, which benefits from the economies of scale at parent company Volkswagen . This becomes increasingly important as premium carmakers are forced to move down-market, offering smaller, less lucrative models and engines needed to cut their carbon footprint ahead of ever-stricter emission regulations due in Europe starting in 2012. Net profit sank 47 percent to 210 million euros. It was the group's lowest annual net income since a 2.5 billion euro loss in 1999 but the figure beat analyst expectations for 174 million. BMW said it had a loss before interest and taxes in the automotive segment but a profit before interest and taxes of 93 million euros in the fourth quarter. BMW has forecast group retail volumes would grow by a single-digit percentage rate this year to more than 1.3 million vehicles thanks in part to the arrival of new models, including the 5 series sedan that hits dealerships this month and the September debut of the Mini Countryman SUV. For the first two months, vehicle sales grew a little more than 15 percent although the rate was flattered by extremely weak comparison since demand for all premium car brands plummeted early last year. BMW holds its annual news conference on March 17 in Munich, where it traditionally issues its full-year earnings guidance. It will hold an analyst and investor conference the following day.

More Industry

Photo of a retriever dog looking out of an open SUV window with a yellow Peugeot headrest on the top of the window below it
Industryby Hannah MitchellJuly 16, 2026

Gone to the Dogs

A Stellantis brand decided to have some fun with one of its SUVs’ design to address growing emphasis on family pets.

Read More →
Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Ad Loading...
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
Ad Loading...
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Ad Loading...
Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Ad Loading...