agent Entrepreneur logo
MenuMENU
SearchSEARCH

BMW Posts Biggest Profits in 2 1/2 Years on 5 Series

August 3, 2010
3 min to read


BMW AG, the world’s top manufacturer of luxury cars, reported its biggest profit in 2 1/2 years after demand for the new 5 Series surged and sales advanced in China and the United States, Bloomberg reported.


BMW rose to the highest price since 2007 in Frankfurt after second-quarter net income jumped almost sevenfold to 831 million euros ($1.1 billion) from a year earlier. Profit beat the 546 million-euro average estimate of nine analysts compiled by Bloomberg. Revenue climbed 18 percent to 15.3 billion euros, the Munich-based company said today.

Ad Loading...


BMW has sold 25,000 of the new 5 Series since the sedan went on sale in Europe in March. Record deliveries in China, the largest auto market, and a rebound in the U.S. have prompted BMW and Daimler AG to lift profit forecasts. Daimler said last week its third quarter would be determined by how fast it could produce Mercedes-Benz brand cars to meet orders.


“There’s still a lot to play for, because you’ve still got a lot of new models, cost savings, operational effects still to come through,” said John Buckland, an analyst at MF Global UK Ltd. who recommends buying BMW shares. “They’re producing good results and wanting to save something up for the future to save some growth for 2011 and 2012.”


BMW gained 1.29 euros, or 3.1 percent, to 43.16 euros at the close of trading at 5:30 p.m. in Frankfurt. That’s the highest level since Oct. 31, 2007. The shares have advanced 36 percent this year, valuing the company at 27.5 billion euros.


The manufacturer, which also builds Mini and Rolls-Royce cars, sold 13 percent more vehicles in the first half after customers bought the new X1 and 5 Series, which shares parts with the 7 Series to reduce costs. Second-ranked Mercedes-Benz posted a 12 percent gain. Deliveries at Volkswagen AG’s Audi unit, which aims to topple BMW as the world’s largest luxury-car manufacturer by 2015, gained 19 percent.


BMW raised its 2010 forecast on July 13, saying it expects sales to rise about 10 percent to more than 1.4 million cars and sport-utility vehicles. The operating margin at the automotive division will jump to more than 5 percent.

Ad Loading...


Daimler raised its 2010 operating profit target on July 27 to 6 billion euros after beating quarterly earnings estimates.


“Sharp sales volume growth on major markets and a high- value model mix are the main reasons for the strong second- quarter performance,” Chief Executive Officer Norbert Reithofer said today. “We have made good progress toward achieving our profitability targets.”


First-half deliveries in China more than doubled and now account for around 11 percent of all sales, Chief Financial Officer Friedrich Eichiner told a conference call. U.S. sales increased 6.4 percent. The carmaker plans to expand its dealer network in China and the U.S to support expansion in the two markets, it said.


The Rolls-Royce super luxury brand posted record first-half sales, with deliveries more than quadrupling to 970 cars.


Higher demand across all brands and regions is pushing BMW to its production limits, Reithofer said, predicting capacity utilization for 2010 would be “well above” 90 percent.

More Industry

Hyundai logo and 40 Years in America in front of a starry background
Industryby Lauren LawrenceMarch 5, 2026

Hyundai Celebrates U.S. Milestone

The South Korean automaker said it supports 570,000 jobs in the U.S. with a planned investment of $26 billion between 2025 and 2028, according to President and CEO José Muñoz.

Read More →
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Ad Loading...
Summit Updatesby StaffMarch 2, 2026

Enhance Your Dealer's F&I Workflow at Agent Summit

This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
F&Iby Lauren LawrenceFebruary 27, 2026

Price Driving Insurance Churn

Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 26, 2026

AI Drives Dealer Website Traffic

Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.

Read More →
Industryby Hannah MitchellFebruary 26, 2026

Automakers Tops in Fuel Economy

In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Ad Loading...
Industryby Hannah MitchellFebruary 24, 2026

Overall Consumer Confidence Up

Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.

Read More →