COSTA MESA, Calif. - NADAguides.com, a provider of pricing information and market research for new and used cars, classics, RVs, motorcycles and boats, identified the auto industry's most aggressive new-car incentives and rebates that are sure to put dollars back in the pockets of consumers. The list was developed using NADAguides.com's Incentives and Rebates Tool, giving consumers real-time data on the most impressive car deals out there. Auto dealers are now offering cash back and low rates on financing for many popular models, as well as spectacular lease signing deals and special promotions. Chevy, Ford, Honda and Toyota are standouts for May with generous deals of up to $6,500 cash back or zero percent up to 72 months on new-car purchases. Honda's highly publicized and popular "The Really Big Thing" sales event continues to be one of the most talked about programs in the auto industry as Honda's never before offered $0 down payment, $0 security deposit, $0 first month's payment and $0 due at lease signing. "The incentives and rebates being offered for May are the most substantial to date. Consumers are walking away with groundbreaking deals and cash back offers," said Mike Caudill, NADAguides.com auto expert. "Over the past year, auto makers have worked diligently to develop new incentives and rebates programs that will excite the consumer and entice them to shop the dealer lots. Armed with the right information, consumers can find fantastic deals on new cars." For May, Chevrolet is a frontrunner with incentives and rebates on nearly the entire model line, including $6,500 cash back on the highly popular 2009 Chevy Silverado Crew Cab. Toyota, Honda and Ford are also offering low APRs and big cash back on popular models.
Automotive Incentives and Rebates for May Give Consumers Largest Savings to Date
More Industry

A New Consumer Culture in the Auto Dealership
Dealers should aim to build a positive work environment, helping employees execute an efficient experience, from their online research to the final delivery of the vehicle.
Read More →
New-Vehicle Sales Down
A cloudy April forecast was expected due to last April’s sales surge in anticipation of U.S. trade tariff-inflated prices. Meanwhile, automakers pumped up incentives to address today’s consumer wallet woes.
Read More →
Used Autos Selling for More
A recent price spike due to several larger market forces, though it hasn’t dulled demand, is pushing more consumers to efficient models to squeeze in buys.
Read More →
Maryland Auto Group Sells
A group out West picked up the major D.C.-area collection, putting it in the upper tiers of private automotive groups in the U.S.
Read More →Auto Lending Opens Up in March
Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.
Read More →
EV Interest Varies Regionally
U.S. consumer interest in electric vehicles lags behind other countries despite the rising gas prices caused by the ongoing war in the Middle East.
Read More →
Brands Weighed on Projected Recalls
Research reveals the brands and models most likely to have higher recall rates over their lifetimes. While some brands rank high, addressing safety issues can be a selling point.
Read More →
March New-Vehicle Sales Don’t Reflect War
Cox Automotive data shows Americans doubled down on big-is-better despite price increases. Slightly higher incentives helped fuel the demand.
Read More →
Franchised Dealers Stand to Gain Service Business
Cox Automotive research shows both the opportunities and the challenges in turning consumers’ growing affordability needs into increased fixed-operations revenue.
Read More →
What Matters Most in Building Your Agency
The partner you choose for growth and expansion is key, because better is the ultimate goal instead of growth for growth’s sake.
Read More →