CHARLOTTE, N.C. - DealerLink, a provider of automotive sales leads, is prepared to launch its newest brand: SpecialFinanceLeads.com. The company acquired the domain to expand its industry footprint and improve its industry targeting. Now, the launch of the new site promises to continue this ambitious strategy.

"The concept is rather simple," explained Tim Parker, DealerLink's founder and CEO. "More dealerships need to know about the amazing sales they can achieve through DealerLink's products. With the addition of SpecialFinanceLeads.com to our brand, we'll be finding more dealers, and rejuvenating more dealerships through our products."

SpecialFinanceLeads.com is intended to operate as an independent brand, and the site has been designed with this separation in mind. SpecialFinanceLeads.com features a different logo, different colors, and different graphics, all of which are designed to give dealers a completely different perspective on lead providers.

Despite all these differences, Tim emphasized that the core content remains the same.

"While our websites may look completely different, our philosophy remains the same," he said. "Our company will always emphasize the importance of high-quality products designed to get dealerships moving. When a person signs up for SpecialFinanceLeads.com auto sales leads, they'll be receiving the same quality leads that has made DealerLink the No. 1 lead generator in the nation."

DealerLink's new site is scheduled to launch in the coming days, and promises the same quality with a different face.