agent Entrepreneur logo
MenuMENU
SearchSEARCH

Analysts: October Auto Sales Picked Up Speed

November 1, 2010
2 min to read


U.S. auto sales appear to have gathered pace in October, buoyed by a rise in the availability of car loans, The Detroit News reported.


Auto analysts say the selling rate may have risen to its highest level this year. Estimates for the closely watched seasonally adjusted annual sales rate range from 11.8 million to 12.3 million cars and light trucks, up from 11.76 million in September.

Ad Loading...


"We're seeing younger buyers come in," said Jeffrey Schuster, forecasting director at J.D. Power and Associates. "Some of that has to do with credit availability."


According to Bandon, Ore.-based CNW Research, the proportion of new car buyers with subprime or near-subprime credit scores rose to 10.46 percent in September, from less than 8 percent at the start of the year.


CNW said it expected lenders to gradually ease credit further, allowing owners of aging vehicles to come back into the market.


Compared with last October, auto sales are expected to be up around 10 percent to 11 percent. But industry executives and analysts pay closer attention now to the sequential trend, to gauge the strength of the economic recovery.


The auto market has grown less this year than forecast because of the grim jobs outlook and weak housing markets. Most forecasters and automakers have pared their full-year sales estimates to 11.5 million cars and light trucks, up from 10.4 million last year.

Ad Loading...


CNW President Art Spinella projects the selling rate for October at 12.3 million light vehicles, while auto research firm Edmunds.com puts it at 12.2 million.


"It seems we are significantly out of the range that we've been in all year," said Edmunds President Jeremy Anwyl. "It's suggestive that consumers are feeling enough confidence to buy a car."


Pricing firm TrueCar.com projects a 12 million rate, while investment firm Bank of America-Merrill Lynch and forecaster J.D. Power estimate the selling rate was 11.9 million.


Among individual automakers, Ford Motor Co., Chrysler Group LLC and Honda Motor Co. are expected to post the strongest monthly gains.


Excluding sales to car rental firms and other fleet customers, forecasters say retail sales improved in October.

Ad Loading...


In contrast with prior months, Schuster said demand doesn't appear to have flagged in the middle of the month, prompting dealers to increase their discounts. "It's not an incentive story," he said.

More Industry

Foreign Cars Italia dealership store in front of sunset
Industryby Hannah MitchellJuly 2, 2026

Luxe N.C. Dealerships Change Hands

A collection of Italian and English brand franchises were handed off to the owner’s friend in the business and include the Carolinas’ only Ferrari retail stores.

Read More →
inside of car, person with hands on black steering wheel
Industryby Lauren LawrenceJuly 2, 2026

Exposure Drives Interest in Chinese Cars

At a recent demonstration, consumers had the chance to ride in a Chinese-branded vehicle, a firsthand experience that improved their perceptions and purchase intent.

Read More →
Woman's hands holding an wallet empty of cash
Industryby Hannah MitchellJuly 1, 2026

Automotive Consumers Sink Further in Debt

Most financing metrics hit records in the second quarter as more buyers locked themselves into long terms and high monthly payments.

Read More →
Ad Loading...
Rob Mancuso sitting in a chair on stage
Industryby Hannah MitchellJuly 1, 2026

Agent Advocate

Rob Mancuso, who comes from a long line of auto dealers, values general agents’ place in the industry and makes a case for them taking an even bigger seat at the table.

Read More →
Photo of a touchscreen on a car's dashboard
Industryby Hannah MitchellJune 25, 2026

Driving Under Distraction

Though consumers gave higher marks to new vehicles in JD Power’s most recent initial-quality poll, high-tech interference worsened, pointing to craving for simplicity.

Read More →
split background green and blue. 2019 to 2025 with car going from starting location to end point. $37,310 and $48,402. Agent Entrepreneur logo
Industryby Lauren LawrenceJune 25, 2026

Affordable New Cars a Thing of the Past

More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.

Read More →
Ad Loading...
Photo of multiple new SUVs on a car dealership lot
Industryby Hannah MitchellJune 22, 2026

State Follows Federal Warning on Auto Ads

The Massachusetts attorney general cautioned the state’s automotive dealers to be upfront with the consuming public about their vehicle prices or risk punishment.

Read More →
Gas pumps.
Industryby Lauren LawrenceJune 15, 2026

Consumer Outlook on the Rise

Younger generations are feeling more positive about their financial futures and current affordability pressures than older generations, according to recent TransUnion data.

Read More →
Group photo of men outside storefront.
Industryby Hannah MitchellMay 28, 2026

Pennsylvania Dealership Under New Retailers

The sale of the Chrysler Dodge Jeep Ram store puts a family auto group on a leaner path as first-time dealers take the helm.

Read More →
Ad Loading...
Hallway with lockered wiring and computer
Industryby Lauren LawrenceMay 28, 2026

Battery Storage Takes Priority Over EVs

U.S. automakers are prioritizing battery energy stationary storage over electric-vehicle production as the consumer demand for EVs lags the rest of the world.

Read More →
Ad Loading...