Ford Motor Co. plans to build 595,000 light vehicles in North America in the second quarter, up 32 percent from the same period last year and slightly higher than the current quarter, Automotive News reported. Ford's February U.S. sales jumped 43 percent -- enough to outsell General Motors Co. for the first month since 1998. But chief sales analyst George Pipas said today that Ford will stay cautious on production. Ford will continue to adjust production to match sales, keeping U.S. inventory at about 400,000 vehicles until sales rebound more solidly. “As long as the industry sales rate hangs, then 400,000 is the level of inventory we're comfortable with,” Pipas said at today's sales conference call. Sales boss Ken Czubay pledged that Ford would stay “completely competitive” if Toyota Motor Sales U.S.A. or other competitors increased incentives. “But we will stick to our plan to match production to actual sales,” he said. “The field is littered with competitors who have fallen prey to overmerchandizing.” Ford itself has been among those bitten over the past decade by big sales incentives that undercut used-car prices and ultimately hurt a brand's values. Escaping that cycle has been the company's plan in recent years, Czubay said. Pipas noted that Ford's production plan for the first three months this year is unchanged at 580,000 vehicles. If March's output matches the plan, the first quarter would be a slight uptick from fourth-quarter production of 574,000, he said.
After Sales Soar 43% in Feb., Ford Cautiously Raises Output
More Industry

Hyundai Celebrates U.S. Milestone
The South Korean automaker said it supports 570,000 jobs in the U.S. with a planned investment of $26 billion between 2025 and 2028, according to President and CEO José Muñoz.
Read More →
Used-Vehicle Program Aims to Draw More Buyers
GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.
Read More →Meet the Editor: Hannah Mitchell
A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.
Read More →
Enhance Your Dealer's F&I Workflow at Agent Summit
This session is designed to equip general agents with actionable strategies that can help their dealers enhance the efficiency of financial services managers.
Read More →
Auto Brands Hold the Line on Retention
A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.
Read More →
Price Driving Insurance Churn
Over half of insurance holders ages 18 to 29 reported to be 'somewhat' likely to change providers in the next 90 days, according to CivicScience, which found that interest was lower among older age groups.
Read More →
AI Drives Dealer Website Traffic
Total visits to dealer websites from generative artificial intelligence platforms grew more than 15 times year-over-year, signaling a shift in how many consumers shop for cars online.
Read More →
Automakers Tops in Fuel Economy
In the U.S., Honda has the most efficient gas-electrified combo lineup while Tesla beats all automakers in annual EPA ranking as brands built their alternative-fuel offerings.
Read More →
Report Finds Year-End F&I Strength
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
Overall Consumer Confidence Up
Americans’ view of present business conditions, the labor market and family finances, though, are still in the dumps, and if they plan to buy cars, many target used units.
Read More →
