agent Entrepreneur logo
MenuMENU
SearchSEARCH

ACV’s Marketplace 2.0 Helps Dealers Buy Used Vehicles Smarter and Faster

Marketplace 2.0 user experience delivers more streamlined interface, customized alerts and real-time notifications on auction activity.

December 22, 2020
ACV’s Marketplace 2.0 Helps Dealers Buy Used Vehicles Smarter and Faster

Marketplace 2.0 user experience delivers more streamlined interface, customized alerts and real-time notifications on auction activity.

3 min to read


BUFFALO, N.Y. — ACV Auctions Inc., a leading online automotive marketplace for dealers and commercial partners, today announced the launch of Marketplace 2.0, the digital redesign of its ACV Auctions buying experience. This launch represents ACV’s response to dealer feedback requesting enhancements to how they find, view and manage auctions of interest. Marketplace 2.0 was built to optimize the buying experience, prioritizing customization and efficiency.

Our dealer and commercial customers inspire the technology we’ve developed and we continue to take their important feedback to evolve our marketplace and roadmap.

Ad Loading...

“For dealers, time is money, and our platform enables them to make the most informed decisions in the least amount of time, maximizing their business potential and driving their bottom line. ACV is committed to delivering on trust and transparency, and now we’ve added enhanced speed and efficiency, both of which dealers have been asking for. This redesign is the culmination of years of feedback from our dealer partners, analysis of  our data and hard work by our engineers in order to enhance our digital wholesale marketplace so that it has a more intuitive interface and produces more streamlined transactions,” said Greg Borowski, Vice President of Product Solutions at ACV Auctions.

The updated marketplace introduces new intuitive searching, browsing and filtering options to keep users informed and increase speed to purchase. Additional key features create an entirely new, customizable buying experience:

  • The new Saved Searches feature lets dealers create multiple, simultaneous filters by using the platform’s robust search and filter sets. Users can search by vehicle make, model and trim and utilize improved filters to adjust color, price and distance preferences. Searches can be saved and rapidly accessed to save dealers time.

  • A newly streamlined interface implements digital auction cards, allowing users to view important details upfront and place bids directly. Plus, a new fast action panel allows dealers to monitor all auctions of interest in one place to make quicker, more informed and cost-effective decisions.

  • An advanced Watchlist feature allows dealers to “favorite” auctions of interest and pin them to the screen for continuous monitoring. By viewing all actions at once, dealers can quickly come to a bidding decision, lessening the time between search to buy.

“We listened to your feedback and delivered! Our dealer and commercial customers inspire the technology we’ve developed and we continue to take their important feedback to evolve our marketplace and roadmap,” said ACV Auctions CEO George Chamoun. “Buying and selling wholesale vehicles online should be as easy as shopping on other digital experiences we have all come accustomed to. Dealers want the same functionally for wholesale; such as having multiple saved searches which collectively bring efficiency and accuracy.”

Alongside standout new features, ACV’s marketplace has improved notification content, ensuring users receive the most relevant information based on their Saved Searches and auction interests. Accessibility has also increased by improved ADA compliance and new keyboard shortcuts. Plus, dealers new to the platform will have access to a comprehensive onboarding experience to familiarize themselves with all marketplace capabilities.

Ad Loading...

Marketplace 2.0 is available to all users on the web. Details on new features can be viewed here.

For more information on ACV Auctions, visit acvauctions.com.

Originally posted on F&I and Showroom

More Product & Technology

Man gripping vehicle steering wheel on a drive
Product & Technologyby Hannah MitchellSeptember 3, 2026

Another Death Tied to Imported Air Bags

The Texas traffic fatality is the 11th federal regulators have connected to defective inflators imported from China. They urge that a certain population of used vehicles be inspected.

Read More →
Alert on stranded vehicle displayed on dashboard screen
Product & Technologyby Hannah MitchellAugust 27, 2026

Roadside Warnings Debut

Mazda works with AAA and a technology company to alert passersby to stranded vehicles from its lineup, for both parties’ safety.

Read More →
“Under the Hood” graphic with Hannah Mitchell’s headshot.
Product & Technologyby Hannah MitchellAugust 26, 2026

AI As Trainer?

This month, Agent Entrepreneur Editor Hannah Mitchell shares an artificial-intelligence development that could upend traditional dealership training.

Read More →
Ad Loading...
Photo of a woman's hand gripping a steering wheel with the dashboard display in the background
Product & Technologyby Hannah MitchellAugust 20, 2026

A Lingering Auto Tech Divide

Automakers still struggle to hit consumers’ sweet spot, hanging onto the despised touchscreen and adding other complex systems while simple, effective details hit the mark.

Read More →
Aerial view of China
Product & TechnologyJuly 24, 2026

AI, China and the Next Wave of Auto Retail Innovation

F&I sits at the center of the changes expected to sweep the industry in just the new few years as new players change the game.

Read More →
Three men and one woman sitting on a green backlit stage talking

That Bot Can Do a Lot

Artificial intelligence was all the buzz at the 2026 Agent Summit. A panel of tech specialists broke through the noise to give agents guidance on steering dealer clients.

Read More →
Ad Loading...
Photo of man working under the hood of a car with a tool

Cyber F&I

Your dealer clients could only benefit from showcasing products on their websites along with vehicle inventory. Modern consumers expect to be informed and are more likely to buy products when they are.

Read More →
Audi Q9 headlight graphic.

Road Glare to Drop a Notch?

Audi is preparing two SUV models for the American market with the automaker’s adaptive LED headlights. Its technology is designed to reduce brightness for other drivers, a growing complaint among U.S. motorists.

Read More →
Man in blue suit smiling for photo.
Product & Technologyby StaffMay 29, 2026

AppOne Partners With RouteOne for E-Contracting Solution

By digitizing the entire contracting and funding process, the company says auto dealers can eliminate frustrating and disorganized manual processes.

Read More →
Ad Loading...
hand signing paperwork on a clipboard on top of a desk with a gavel to the side

Senators Propose Chinese Connected Car Ban

Just weeks before President Trump is set to meet with the Chinese president, two U.S. senators proposed a bill with the aim of protecting Americans’ data.

Read More →
Ad Loading...