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Sales

ArticlesNovember 19, 2020

Data-Driven Tips For Selling to Customers from Gen Z to Baby Boomers

While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.

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ArticlesNovember 18, 2020

The Silver Lining: A New Sales Model Emerges

Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.

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Newsby StaffNovember 17, 2020

COVID-19 Market Updates

Black Book recently published an update to their weekly COVID-19 Market Insights Report.

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ArticlesNovember 4, 2020

How Dealers Leveraged Fixed Ops and Digital Advertising for Recovery

Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020. 

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Newsby StaffOctober 21, 2020

5 “Spooktacular” Lease Deals for Halloween

Swapalease.com compiled five reasonably priced automobile leases around the country.

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Newsby StaffOctober 20, 2020

COVID-19 Market Insights

Black Book recently published an update to their weekly COVID-19 Market Insights report.

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Newsby StaffOctober 15, 2020

KAR Global Champions Customer Success with Strategic Operational Alignments

Creation of Customer Experience Center of Operational Excellence to further optimize the digital buyer and seller journey.

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ArticlesOctober 13, 2020

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

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Newsby StaffOctober 7, 2020

NADA Issues Analysis of Third Quarter 2020 Auto Sales

NADA issued its analysis of U.S. auto sales and the economy following the third quarter of 2020.

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ArticlesOctober 5, 2020

How to Leverage Quality Leads to Drive Your Dealership Business Toward Recovery 

Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.

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