
Get Ahead of the Change
A strong culture, among other things, will be a key differentiator for auto dealerships as the market speeds ahead to new heights, says industry veteran Joel Kansanback.
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A strong culture, among other things, will be a key differentiator for auto dealerships as the market speeds ahead to new heights, says industry veteran Joel Kansanback.
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Exposing a need, discovering the “why buy,” and establishing a want makes the “invisible” recognizable as a benefit, resulting in more customers taking advantage of your offerings.
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CEO acknowledges that greater market woes may be on the horizon.
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FTC accused Passport Automotive Group of deceitful ads, charges, and discriminatory lending.
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CDK Global offering polls U.S. customers on car availability and more.
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Inflation and interest rate hikes could dampen consumer demand.
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Sales fall due to customer affordability concerns. Company offering lower-priced models, cutting its costs.
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Despite continued challenges in the industry, a continued focus on F&I product acceleration and program offerings, combined with more expert resources available, will help fuel further growth throughout 2022 and beyond for dealers.
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