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In this month's Under the Hood, Editor Hannah Mitchell examines a question many auto dealers have been asking since Federal Trade Commission enforcement intensified this year.
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Digital adoption and conversion of back-office processes from paper to digital has continued this year, despite slowing auto sales compared to last year.
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Exposing a need, discovering the “why buy,” and establishing a want makes the “invisible” recognizable as a benefit, resulting in more customers taking advantage of your offerings.
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CEO acknowledges that greater market woes may be on the horizon.
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FTC accused Passport Automotive Group of deceitful ads, charges, and discriminatory lending.
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CDK Global offering polls U.S. customers on car availability and more.
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Inflation and interest rate hikes could dampen consumer demand.
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Sales fall due to customer affordability concerns. Company offering lower-priced models, cutting its costs.
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