Rick McCormick is the national account development manager for Reahard & Associates, which provides customized F&I training for dealerships throughout the U.S. and Canada. He has more than 20 years of auto retail and finance experience. Contact him at rick.mccormick@bobit.com.
Genuinely caring about your customer is the most effective manner to help them buy the products they need —it's the same way we want to be ‘sold’ when we are buying.
Insight presentations are today; features and benefits presentations are so yesterday…and hopefully will soon be as hard to find as a Blockbuster store.
Agents are a trusted partner to the dealer and providing the F&I team with opportunities for training is the best way to improve performance and drive profits.
Times of crisis change you; however, if you make the right decisions, it can leave you better than before. Here are three opportunities that should be shared with dealership leaders to inspire their team and assure a more productive future.
As a result of the pandemic, dealerships have been conducting more sales transactions online, with video calls and remote vehicle delivery. It is up to every agent to help determine what resources and technology need to change to prepare the dealership for any future obstacles.
As a result of the coronavirus pandemic, dealerships have experienced a complete retail reset, and the dealerships you serve will be looking for more than a way to regain profits – they will be looking for answers.
Helping F&I managers focus on the emotional component of the buying process is a key element of helping them improve numbers overall.
Agents can provide dealers valuable insight on what is needed in their dealership and can present the urgency of adapting to changes in the market and show them the path forward.
Do you want to put your dealers on the path to increased production and higher profitability? Check out these three advanced strategies from a training expert.
The pressure on agents to deliver F&I training that increases sales and profits is greater than ever. Top trainer explains why accountability may be the missing ingredient you need to take your program to the next level.