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Preloaded appearance ancillaries or ‘bundles’ included with every unit can initially be tricky to ‘sell’ to a car shopper but with the proper positioning, CSI can be increased with a preloaded bundle as a Line 1 add.
While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.
Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.
Black Book recently published an update to their weekly COVID-19 Market Insights Report.
Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.
Swapalease.com compiled five reasonably priced automobile leases around the country.
Black Book recently published an update to their weekly COVID-19 Market Insights report.
Creation of Customer Experience Center of Operational Excellence to further optimize the digital buyer and seller journey.
The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.
NADA issued its analysis of U.S. auto sales and the economy following the third quarter of 2020.
Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
Black Book recently published an update to their weekly COVID-19 Market Insights.
Black Book recently published an update to their weekly COVID-19 report.
The North America power sports market share is anticipated to gain significant traction, owing to favorable initiatives from local & regional governments towards off-road activities.
Adtaxi releases results from new ‘Coronavirus and Automotive’ survey.
Black book recently published an update to their weekly COVID-19 Market Insights Report.
More than 160 dealers, agents, and industry executives took part in the inaugural West Coast Compliance Summit, one of three concurrent events featured at Industry Summit 2016. And more than 80 of them successfully completed the event’s compliance certification component.
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