Used-Vehicle Program Aims to Draw More Buyers
GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.
GM said that more than 750 dealers across the U.S. are already enrolled in its CarBravo.
Pexels/Erik McIean
In an effort to increase used-car sales, General Motors is moving all of its certified preowned business to its CarBravo website. Starting June 2, CarBravo will be the sole used-vehicle certification program for U.S. Chevrolet, Buick and GMC dealers.
The automaker has operated the site for more than three years. It said that the program is its answer to the current market desire for used vehicles and a growing consumer preference for online car shopping. That demand has been sped along by the likes of giant used-car retailer Carvana.
According to Cox Automotive, consumers are forecast to purchase about 38 million used vehicles this year compared to fewer than 16 million new vehicles.
With CarBravo, consumers can complete most of the car-buying steps online, then go to a participating dealership for test drives, trade-ins or delivery. Every certified vehicle goes through a comprehensive inspection and reconditioning process, GM said. Purchases include roadside assistance and access to GM’s service network of more than 4,000 dealers.
GM said that more than 750 dealers across the U.S. are already enrolled in CarBravo. And the program is reportedly attracting new customers to dealerships. It said that more than 70% of buyers claimed to have never purchased from their selling dealers before, and 48% had never bought from any GM dealer.
In January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO, GM said.
Originally posted on F&I and Showroom
More Sales
Used Lots Getting the Business
Many consumers are seeking out the units to save money, and the demand – higher in July than normal – is keeping supply limited and prices up.
Read More →
Two Kinds of Agents and the 5 Ps That Separate Them
Follow these key guidelines to distinguish your agency from competitors by adding more value to your dealer clients' businesses.
Read More →
Positive Equity Reaches Record High
Mainstream vehicle owners who bought a car seven years ago are likely to have positive equity when trading in for a new vehicle, according to second-quarter Edmunds data.
Read More →
Used Market Stabilizes
The Carfax Used Car Index noted a major drop in used-vehicle price increases in July after several months of hikes.
Read More →
July Auto Sales Simmer
Deliveries were up modestly from a year ago despite still-high prices as OEMs offered more incentives and loan rates eased somewhat.
Read More →
Used Sales Hit Summer Drag
The vacation season, combined with high prices, has dented deliveries and added to inventories, though supply is still slim enough to keep listings elevated.
Read More →
June Automotive Boon?
A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.
Read More →
Affordable New Cars a Thing of the Past
More than one out of five new vehicles sell for more than $60,000, according to Edmunds. That's up 7% compared to prepandemic 2019.
Read More →
Legacy Automakers Risk Falling Behind
As legacy automakers, mostly in the U.S. and Japan, have revised their 2030 electric-vehicle sales targets and shifted to a hybrid focus, they risk falling behind new market leaders.
Read More →
New Cars a Tad More Affordable
May averages show that combined circumstances gave auto consumers slightly better buying power for the month, though average prices were up year-over-year.
Read More →