Today, the F&I department must add value to the customer's purchase experience, beginning with why the dealership even offers these products and services. Only when the focus is on helping people does the F&I process become truly valuable to your customers.
There are four definitive areas where F&I professionals can and should excel.
As general agents, we mold careers and many times we are molding a future. We are not only responsible for helping them continuously grow their skills and income, they depend on us to tell them the truth.
Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.
If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.