Today, the F&I department must add value to the customer's purchase experience, beginning with why the dealership even offers these products and services. Only when the focus is on helping people does the F&I process become truly valuable to your customers.
There are four definitive areas where F&I professionals can and should excel.
As general agents, we mold careers and many times we are molding a future. We are not only responsible for helping them continuously grow their skills and income, they depend on us to tell them the truth.
Properly and intentionally setting up your menu will maximize your ability to help customers and produce profit.
If we allow our daily routine to be void of learning new information and being reminded of the principals that guide our efforts, we begin to lose our cutting edge.
Three ingredients are necessary to consistently execute a winning performance in the F&I office.
Three areas of skillset development are critical to success, but these skills do not come naturally for most of us, so they must be intentionally developed.
We are all going somewhere and using a mindset GPS will assure we get to the destination we are all looking for — increased customer satisfaction, income, and profits.
The disruptive time that we live in has increased the demands upon general agents to drive income development to unprecedented levels. With a combination of training efforts and knowledge, you can drive performance in the coming year.
The most frequent and damaging mistake that I encounter at dealerships is requiring people to learn in the wrong sequence. There is a better way to becoming a true professional — a simple four-step sequence of development that we can all follow.
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